{"id":12412,"date":"2016-08-25T13:08:36","date_gmt":"2016-08-25T07:38:36","guid":{"rendered":"http:\/\/blog.taragana.com\/?p=12412"},"modified":"2016-08-25T13:08:36","modified_gmt":"2016-08-25T07:38:36","slug":"how-you-can-guarantee-roi-for-your-mobile-crm","status":"publish","type":"post","link":"https:\/\/blog.taragana.com\/how-you-can-guarantee-roi-for-your-mobile-crm-12412","title":{"rendered":"How You can guarantee ROI for your mobile CRM"},"content":{"rendered":"<p>While\u00a0building a business case for a major investment, whether it be for a new hire, new piece of equipment, or even a company acquisition, it is very crucial that you present the ROI\u00a0which\u00a0shows a rapid return for the investment.\u00a0 And the same theory is true for software solutions such as Customer Relationship Management (CRM). \u00a0With more functionalities of Mobile CRM like\u00a0automation and access to real-time information, businesses today have many more options to support strategic goals, communicate almost in real-time, and build long lasting and profitable relationships with customers.<br \/>\nYou may consider the top capabilities as follows\u00a0in order to guarantee ROI from your CRM implementation:<\/p>\n<ul>\n<li><strong>Mobile CRM boost sales productivity<\/strong>:\u00a0According to a new Nucleus Research report, social and mobile access to CRM applications increased the productivity of sales people by 26.4 percent. Apart from this, mobile solution can help the\u00a0CRM with broader corporate objectives. The software\u00a0is quickly\u00a0moving beyond apps with\u00a0improved\u00a0functionalities. The better visibility\u00a0of the app allowed sales people to more readily identify accounts they need to contact\u00a0on the basis of\u00a0location and pipeline and helped managers keep better tabs on which accounts need to be managed proactively.<\/li>\n<li><strong>Choose features wisely:<\/strong> Focus your efforts on using\u00a0more features that\u00a0actually matter to your business,\u00a0and less on the\u00a0features that you don\u2019t need.\u00a0Many CRM systems aren\u2019t customized to fit your business needs. Investing in additional features, integration or customization, automating critical workflows and business processes within your system can take it to the next level. All this will further help increase productivity and thus an increase in your ROI.<\/li>\n<li><span class=\"text13blackboldflat\"><strong>Get Social:<\/strong>\u00a0<\/span>Social networking is, perhaps, the biggest trend and change facing IT professionals. Clients expect to directly communicate with their brands and vendors, and companies must quickly respond via the same channels.\u00a0&#8220;For years we have focused too much on the management of our customer relationships, and we now need to focus much more on the relationship part, we need to collaborate, we need to inject a sense of mutual benefit into everything we do with our customers,&#8221; said Gartner research director Jim Davies.<\/li>\n<li><span class=\"text13blackboldflat\"><strong>Analyze Data<\/strong>:\u00a0<\/span>Organizations that integrates mobile\u00a0CRM systems and social networks not only satisfy customers&#8217; desire to communicate over multiple channels, they also generate structured and unstructured data. If those data is associated\u00a0with\u00a0powerful analytic tools, the software solution is going to provide\u00a0businesses insight into their customers, trend information, and valuable research document.<br \/>\nThese analytic tools can drill-down further\u00a0into the \u00a0consumers&#8217; information, either private information collected through interactions between company and client, or public data collected through the customer&#8217;s postings on social media sites such as Twitter, Facebook, and LinkedIn. Combining together, this information creates a holistic view\u00a0of the clients, their likes and dislikes, giving businesses a better ability for effective\u00a0marketing, product-development, and support offerings to customers&#8217; specific needs.<\/li>\n<li><strong>Ensure that manager act on data:\u00a0<\/strong>Sales managers will need to take a look of\u00a0the\u00a0information and reports from the mobile CRM like<a href=\"http:\/\/www.relaso.com\/sales-crm\/\"> Realso Sales CRM<\/a>. They not only analyze them, they should also\u00a0act on them. For example, if they find that several leads are exiting the sales funnel at the demo stage, they should begin the process of changing the demo.If they find out\u00a0that there are hundreds of leads that they are not in touch\u00a0over a year, they should make a\u00a0marketing agenda to nurture them\u00a0and change processes that their sales reps follow. If they aren\u2019t willing to take time to analyze reports or make changes based on them, they won\u2019t be taking advantage of the power of their CRM.<\/li>\n<li><strong>\u00a0Consider\u00a0ongoing maintenance costs:<\/strong>\u00a0Sometimes you may overlook the ongoing maintenance costs for the software due to\u00a0steep upfront costs associated with deployment of on-premises licensed software. You should also consider these.<br \/>\nWhat is the annual vendor maintenance fee associated with the license? Is there enough\u00a0support built into the vendor subscription fees, or \u00a0any extra charges for premium support? What ongoing application maintenance and user help desk support is required? How will maintenance costs grow over time? Is third-party maintenance a better\u00a0alternative?<\/li>\n<li><strong>User Adoption: \u00a0<\/strong>User adoption poses a\u00a0challenge after mobile\u00a0CRM deployments. One of the main reason that CRM adoption fails due to the low user adoption.\u00a0One of the best ways to achieve successful CRM user adoption is to define the roles for each team and its members within the project. Involve your team early, from the start till the end of the implementation process.<br \/>\nTraining part is equally important. Make sure that the users are taught how to use every part of the system, that they will be required to utilize in the CRM.\u00a0Also, ensure\u00a0that user adoption is encouraged at all levels of management.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>While\u00a0building a business case for a major investment, whether it be for a new hire, new piece of equipment, or even a company acquisition, it is very crucial that you present the ROI\u00a0which\u00a0shows a rapid return for the investment.\u00a0 And the same theory is true for software solutions such as Customer Relationship Management (CRM). \u00a0With [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/posts\/12412"}],"collection":[{"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/comments?post=12412"}],"version-history":[{"count":0,"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/posts\/12412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.taragana.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/media?parent=12412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/categories?post=12412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/tags?post=12412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}