Social CRM is all about engaging social customers into your CRM process. It is important for an organization to create its own social community. Company can incorporate it into CRM process because social CRM will allow an organization to enhance\u00a0 broader control over community direction and content. In other word, it builds a customer fan base. Social Medial helps company get close to the existing as well as potential customers. In doing so, it boosts efficiency, reduces cost and increases revenue. The real value of SCRM comes when an organization improves user experience by utilizing the process. The following points further elaborate the real value.
\nAs per telecom major BT, 40% of the customer feedback comes from Twitter. Latest study of J D power associates says, 43% of branded social media engagement by consumers ages 18-29 are customer service-related, as opposed to the 23% that are marketing-related.
\nSCRM tools help you track, monitor and benchmark social communication. However, you may not have time and resources to address all of the\u00a0 issues. In that case, you have to be smart enough to prioritize the issues and address the pressing one. The real benefit of SCRM tools , in a nutshell, are:<\/p>\n
“The consumer wants to feel like they are talking to a real person, but you want to be sure the tone on your social sites is still in line with your company,” says Chris Apaliski, the social media director at Dallas-based digital marketing agency Magic Logix<\/p><\/blockquote>\n
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- Monitor the conversations among your customers:<\/strong> You can immediately respond to an issue of the customer by monitoring social interaction rather than waiting for their turn to submit support issue ticket.\u00a0 “One of the best ways to solve a problem is to anticipate it before it is presented to you,” says Adam Root, CTO and cofounder of marketing software developer target HipLogiq, parent company of social media apps SocialCompass and SocialCentiv.<\/li>\n
- Loyal customer should be rewarded<\/strong>:\u00a0 Those customers who exclusively talk about your brand should be lured with some discount code so that they can have long time association with your company.\u00a0 You can also send them handwritten Thank You note to reward them for their positive feedback.<\/li>\n
- Unified Customer Communication:<\/strong> UC is a marketing tool for integration of Real Time communication services like Chat , Video Conference, VoIP with non-Real type communication like Email, SMS etc into an unified platform. For example, one can receive an email message and choose to access it through cell phone or voicemail. This feature is integrated with most of the Social CRM tools.<\/li>\n
- It takes quite a while for the company management to choose right Social CRM software because the business goals of different companies are not the same.\u00a0 James Wong, CEO of CRM software provider, Avidian in Redmond, Washington, agreed with this. “If you’re new to CRM, it might make sense to say what is my one end goal and then try to build the CRM around that goal,” said Wong.The system offers a set of tools to boost your sales and helps effective marketing campaigns. It includes Sales Pipeline, Deal Management, Sales Forecast, Lead Management, Invoice Generation, Email Integration, Contact Management, Real Time Report Generation, Task Meeting Management, Unified Communication etc. Relaso Sales-CRM<\/a> is such a tool that was uniquely designed to address all of the above features, keeping in mind small and medium enterprises.<\/li>\n
- In the end, it is quite impossible to do social CRM without social media. The best way you can build brand image is to create, grow and control the social media community with the help of Social CRM tool.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Social CRM is all about engaging social customers into your CRM process. It is important for an organization to create its own social community. Company can incorporate it into CRM process because social CRM will allow an organization to enhance\u00a0 broader control over community direction and content. In other word, it builds a customer fan […]<\/p>\n","protected":false},"author":1,"featured_media":12369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/posts\/12367"}],"collection":[{"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/comments?post=12367"}],"version-history":[{"count":0,"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/posts\/12367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.taragana.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/media?parent=12367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/categories?post=12367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.taragana.com\/wp-json\/wp\/v2\/tags?post=12367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}