Simple Formulas for Context Sensitive Advertising & PPC Advertising

Simple Formulas for Context Sensitive Advertising & PPC Advertising

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You have commonly heard terms like eCPM, CPM, CTR, Page Impressions, Page Views etc. What do they really mean. How are they related to each other? Let’s explore these terms and their relations.

Page Views / Page Impressions
= Number of pages in your site which were viewed by a human visitor. In Google AdSense or [...]

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