The Meaning & Value of Branding

The Meaning & Value of Branding

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Jonathan Schwartz, CEO of Sun Microsystems, has written a heart-felt piece on the value of branding for a company and its customers. I very much agree with him. A brand is not just a promise, it is an expectation, it is a theme to rally behind.
The saying goes, “a brand is a promise.” On a [...]

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