High-end Web Analytics Industry Safe from Google Analytics

High-end Web Analytics Industry Safe from Google Analytics

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When Google made their newly acquired Urchin web analytics service available for free, some pundits claimed an untimely end to the web analytics industry. According to a recent report from Forrester Research High-end web analytics vendors have little to fear from Google Inc.’s free web analytics service.

Google analytics appeal primarily to small and medium-sized [...]

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