Pilot Pen ending partnership with tennis tournament after next year
Pilot Pen Tennis seeking new sponsor NEW HAVEN, Conn. — Pilot Pen Tennis at Yale is seeking a new title sponsor for the 2011 tournament and beyond. USOC signs sponsorship deal with DISC Sports and Spine Center
USOC signs sponsorship deal with health care firm Izod will be IndyCar title sponsor; IRL hopes 6-year deal will take series to ‘new level’
IndyCar to partner with Izod next season INDIANAPOLIS — The Indy Racing League will have Izod as a title sponsor next season, an agreement the IRL hopes will expand its fan base and take the series to a “new level.” Izod ready to become title sponsor for IndyCar series in 2010
IndyCars ready to partner with Izod next season PGA Tour to keep FedEx Cup point system the same
No change in FedEx Cup point system The PGA Tour is leaving the FedEx Cup just as it is with the playoff schedule and points system. Allmendinger has to take breath test before practice following arrest on drunk driving charge
Allmendinger required to take Breathalyzer Advance Auto to not renew sponsorship of drag racing team
Advance Auto to drop sponsorship of NHRA team NASCAR places Allmendinger on probation following his arrest on charge of drunken driving
Allmendinger placed on probation follow DUI arrest Allmendinger arrested in North Carolina for drunk driving
Allmendinger arrested for drunk driving MOORESVILLE, N.C. — NASCAR driver AJ Allmendinger was arrested early Thursday on a charge of drunken driving. Tour de France winner Alberto Contador to remain with Astana team until the end of 2010
Tour de France champ Contador to stay with Astana Southwest Airlines extends sponsorship deal with NBA’s Denver Nuggets
Southwest Airlines extends Denver Nuggets deal Russian sportswear brand Bosco Sport becomes Sochi 2014 sponsor, will outfit Russian teams
Bosco Sport signs up as Sochi 2014 sponsor Former marketing executive of golf and hockey equipment named LPGA commissioner
Marketing exec Whan named new LPGA commissioner Marketing executive of golf and hockey equipment hired as LPGA commissioner
Whan selected new LPGA commissioner NEW YORK — The LPGA Tour has picked Michael Whan to be its new commissioner, turning to a marketing executive in golf and hockey equipment to help rebuild relationships with sponsors. Southwest Airlines extends sponsorship deal with NBA’s Boston Celtics
Southwest Airlines continues deal with Celtics Marketing executive of golf and hockey equipment named LPGA commissioner
Whan named new LPGA commissioner NEW YORK — The LPGA Tour has picked Michael Whan to be its new commissioner, turning to a former marketing executive in golf and hockey equipment to rebuild the tour’s relationships with sponsors. ING extends deal to serve as title sponsor of New York City Marathon by 3 years through 2013
ING extends title sponsor deal with NYC Marathon Visa extends IOC sponsorship deal for Olympic Games through 2020
Visa renews as Olympic sponsor through 2020 Giants and Jets sign agreement for fourth and final cornerstone partnerEAST RUTHERFORD, N.J. — PepsiCo signed an agreement to become the fourth cornerstone partner for the new stadium for the Jets and Giants. Sex and scandal fused under outgoing FIA president Max Mosley, best remembered for sex scandalMADRID — Sex and scandal are never far from Formula One’s headlines, and outgoing FIA president Max Mosley’s 16-year reign only seemed to pull them closer together. Amway to sponsor Orlando Magic practice jerseys under new NBA ruleORLANDO, Fla. — The Orlando Magic are taking advantage of a new NBA rule allowing companies to purchase space on the jerseys players wear in practice. IOC hopes to sign 3 new major sponsors before Vancouver as economic climate brightensCOPENHAGEN — With the economic climate showing signs of recovery, the IOC is hopeful of signing up to three new major sponsors before the Vancouver Winter Olympics. Golf, rugby prepare final Olympic sales pitch ahead of IOC votes on inclusion in 2016 gamesCOPENHAGEN — After years of sales pitches and lobbying, the officials backing golf and rugby are days away from finding out whether those sports will return to the Olympic program. IOC marketing boss says Chicago defeat will not affect McDonald’s status as Olympic sponsorCOPENHAGEN — The International Olympic Committee’s marketing boss believes Chicago’s rejection by Olympic voters will not affect the status of Illinois-based McDonald’s as a leading sponsor. Nike: No ‘contractual relationship’ with Michael Vick, just supplying productNEW YORK — Nike said Thursday it does not have a “contractual relationship” with Michael Vick, a day after the quarterback’s agent announced a deal with the manufacturer. Nike: No endorsement deal with Michael Vick, just suppliesNike says it does not have a “contractual relationship” with Michael Vick, a day after the quarterback’s agent announced a deal with the manufacturer. T-ball to semi-pro, local sports teams are marketing opportunities for small businessesNEW YORK — On football and soccer fields across the nation, small business owners are taking advantage of a huge marketing opportunity: sponsoring local sports teams. Yankee Stadium to host Big East, Big 12 in bowl game starting in 2010NEW YORK — The teams are set, one from the Big East, one from the Big 12. The site: The new $1.5 billion Yankee Stadium. Tour trying to decide when to take a playoff break in Ryder Cup yearATLANTA — Tiger Woods played so much golf during the FedEx Cup playoffs that he is laying off cardio work this week with hopes of putting on some weight he lost over the last month. Five-time medalist Ohno among Procter & Gamble Winter Games endorsersCINCINNATI — Five-time Olympic medalist Apolo Anton Ohno is among the athletes endorsing Procter & Gamble Co. products as part of the company’s 2010 Vancouver Winter Olympics marketing. Delivery company UPS to join 2012 Olympic sponsorship to handle transportation, logisticsLONDON — UPS became the latest sponsor of the London 2012 Olympics on Wednesday, and the delivery company will manage the local organizing committee’s transportation and logistics over the next three years. With marketing budgets trimmed, Finchem bracing for loss of sponsors and some eventsATLANTA — Even as the economy shows signs of recovering, PGA Tour commissioner Tim Finchem said Wednesday that shrinking marketing budgets of major companies could lead to the loss of title sponsors, and possibly some tournaments. NASCAR goes dry: Jim Beam joins Jack Daniels in ending Sprint Cup sponsorshipsCHARLOTTE, N.C. — The maker of Jim Beam Bourbon will stop sponsoring Robby Gordon’s Sprint Cup team next season, sending another liquor company to the NASCAR sidelines. Visa renews National Football League sponsorship through 2014 seasonSAN FRANCISCO — Visa Inc., allied with the National Football League since 1995, says it has renewed its NFL sponsorship for another five seasons. Anheuser-Busch announces it does not plan to sponsor LPGA event at Kingsmill any longerWILLIAMSBURG, Va. — The LPGA Tour has lost one of its marquee events. |
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