TORONTO - Redknee’s Airtime Reseller Enables VivaCell-MTS to Provide Voucherless Airtime Top-up for Prepaid Customers
Redknee (TSX: RKN), a leading provider of business-critical software and solutions for communications service providers, today announces that VivaCell-MTS (K-Telecom CJSC), the leading mobile operator in Armenia, has launched Redknee’s Airtime Reseller; a service that enables voucherless, airtime top-up for its pre-paid customers. In high-growth markets such as Armenia, voucherless airtime top-up enables operators to provide flexibility to its subscribers and reduce voucher distribution costs.
The deployment of Redknee’s Airtime Reseller will enable VivaCell-MTS to provide its resellers with the ability to trade over the wireless network with subscribers, providing sellable airtime that is purchased on the mobile handset, eliminating the need for retail vouchers or physical top-up cards. In a given scenario, a reseller purchases airtime minutes from the operator, and is able to sell this airtime to the subscriber through a voucherless mobile-to-mobile transaction.
“VivaCell-MTS is committed to providing Armenia with innovative mobile services. Redknee’s Airtime Reseller enables us to offer full flexibility to our subscribers, who will be able to select the needed level of airtime without being limited to any fixed denomination,” says Ralph Yirikian, General Director, VivaCell-MTS.
Through Redknee’s Airtime Reseller solution, VivaCell-MTS’ resellers can provide subscribers with top-ups in various denominations, starting from 50 AMD to 90,000 AMD (approximately between 0.10 cents and 250 US$).
“In high-growth markets, operators need to capture market share quickly to establish and maintain market dominance. The ability to offer flexible, value-added services such as Redknee’s Airtime Reseller will help operators to appeal to new market segments, such as cost-sensitive and low-income subscribers. Redknee is committed to innovative services and solutions that enable mobile operators to rapidly respond to subscriber needs,” said Lucas Skoczkowski, CEO of Redknee.
For more information about Redknee, visit www.redknee.com.
About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee’s award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee’s revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 70 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX:RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit www.redknee.com/.
About VivaCell-MTS:
VivaCell-MTS (K-Telecom CJSC), a subsidiary of Mobile TeleSystems OJSC is the leading Armenian mobile operator, providing a wide range of Voice and Data services. Since its launch on 1st July 2005, in a short period of time VivaCell-MTS has managed to build a nationwide network and a considerable customer base. VivaCell-MTS drives the development and offering of innovative mobile communications products, services and features in the Armenian mobile communications market (For more information, visit www.vivacell.am).
Mobile TeleSystems OJSC (”MTS”) is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the Company services over 93.03 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS’ Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT).
For further information: Media Relations Contact: Ashleigh Young, Mi liberty, +44(0)207-751-4444, ayoung@miliberty.com; Mark Yaphe, Vice President, Product Management & Marketing, +1-905-625-2298, mark.yaphe@redknee.com; Redknee Solutions: David Charron, Chief Financial Officer, +1-905-625-2943, david.charron@redknee.com
Source: Redknee Solutions Inc.
For further information: Media Relations Contact: Ashleigh Young, Mi liberty, +44(0)207-751-4444, ayoung at miliberty.com; Mark Yaphe, Vice President, Product Management & Marketing, +1-905-625-2298, mark.yaphe at redknee.com; Redknee Solutions: David Charron, Chief Financial Officer, +1-905-625-2943, david.charron at redknee.com
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