LONDON - Internet Users in Turkey Spend More Time Online and Consume More Pages than Users in Other European Countries
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its first report examining the online behavior of Internet users in Turkey, based on data from the comScore World Metrix audience measurement service. In April 2009, more than 17 million people in Turkey age 15 and older accessed the Internet from a home or work location, consuming an average 3,044 pages per visitor.
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Seventh Largest Online Population in Europe
Of the 17 European countries individually reported by comScore, Germany’s online audience was the largest with 40 million visitors in April 2009, followed by the U.K. (36.8 million visitors), and France (36.3 million visitors). The Internet audience in Turkey was the seventh largest with 17.8 million visitors, making it the second largest country in Eastern Europe behind Russia (31.3 million visitors). Internet users in Turkey were also found to be the most engaged users in Europe, spending an average 32 hours and viewing an average 3,044 pages of content per month.
Total Internet Users by Country* April 2009 Total Europe, Age 15+ - Home & Work Locations Source: comScore World Metrix Total Average Average Unique Hours per Pages per Visitors Visitor Visitor Country (000) Germany 40,000 22 2,601 United Kingdom 36,820 29 2,482 France 36,348 28 2,971 Russia 31,303 15 2,228 Italy 21,230 19 1,790 Spain 18,636 25 2,398 Turkey 17,762 32 3,044 Netherlands 12,009 25 2,712 Sweden 5,671 25 2,712 Belgium 5,470 19 2,032 Switzerland 4,439 20 2,011 Austria 4,403 14 1,562 Portugal 3,774 19 1,725 Denmark 3,429 18 1,890 Finland 3,174 26 2,777 Norway 3,007 21 1,921 Ireland 1,749 17 1,641 *Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 26,751,449.
“The online population of Turkey far surpasses the rest of Europe in terms of time spent and content consumed per person,” said Mike Read, SVP and managing director, comScore Europe. “Much of this heavy engagement is driven by usage of social networking and entertainment media sites, which maintain users’ attention for extended periods of time. There are certainly excellent digital marketing and advertising opportunities in reaching these 17 million Internet users who are so engaged with the medium.”
Top 15 Internet Properties in Turkey
Google Sites ranked as the largest property in Turkey with more than 16 million visitors in April 2009, a reach of 90 percent of the total online population. Microsoft Sites ranked second with 15.5 million, followed by social networking site Facebook.com (12.8 million visitors) and DOL (10.1 million visitors), owner of Turkish-based entertainment and sports sites Ekolay and Fanatik.
Top 15 Internet Properties in Turkey* Ranked by Total Unique Visitors (000) Total Turkey, Age 15+ - Home & Work Locations April-2009 Source: comScore World Metrix Total Unique Visitors Property (000) % Reach Total Internet Audience: Turkey 17,762 100% Google Sites 16,003 90% Microsoft Sites 15,516 87% Facebook.com 12,770 72% DOL 10,055 57% Milliyet.com.tr 8,579 48% Blogcu.com 8,285 47% Mynet A.S. 7,852 44% AOL LLC 7,577 43% Hurriyet 6,835 38% Yahoo! Sites 6,549 37% Wikimedia Foundation Sites 6,516 37% Izlesene.com 5,431 31% FRMTR.COM 4,413 25% Gittigidiyor.com 4,346 24% RapidShare AG 4,334 24% *Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore estimates the size of Turkey’s extended online universe to be 26,751,449.
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Source: comScore, Inc.
Jamie Gavin of comScore, Inc., +44-(0)-207-099-1775, worldpress at comscore.com; Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO
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