Prne
March 17th, 2009
ZAHNA, Germany - Tarpan Vodka Launches in the UK
Produced by the Tarpan distillery and imported by Drinks and
Food UK Ltd., Tarpan is a high quality, triple-distilled vodka from the
beautiful region of Masuria in North Eastern Poland. The name ‘Tarpan’ means
‘wild horse’ and refers to the now extinct herds of Tarpan that used to roam
the vast plains of Masuria. Both the Masurian region and the term ‘Tarpan’
have positive associations for Polish consumers.
Tarpan’s bottle design is premium and unique. Tall and elegant with the
figure of a galloping horse embossed onto the bottle. The sharp blue
labelling enables excellent stand out and recognition on shelf.
Tarpan’s sales have been growing rapidly throughout Europe for
several years and Drinks and Food UK managing director, Marc Charles,
commented: ‘There is currently a gap in the market for a GBP12.99 premium
Polish vodka brand. Our research tells us that consumers associate quality
vodka with Poland and are prepared to pay a slight premium, but not too much,
for a quality product that is produced and bottled there. We believe we have
the right brand and strategy to make a real impact in the UK.’
Tarpan was launched in the UK last year into the independent
retail and cash and carry sectors and has been very well received, securing
listings with Makro and independent cash and carries throughout the country.
Tarpan begun it’s UK marketing campaign with a programme of
trade press advertisements and will be associated with major events involving
the Polish community and equestrian events throughout the UK.
To get more information about Tarpan vodka, please get in touch with
Stella Bouchette from Drinks & Food Vertriebs-GmbH on: +49(0)1520-9079455,
or e-mail her at: s.bouchette@drinksfood.de.
Source: Drinks & Food Vertriebs-GmbH
To get more information about Tarpan vodka, please get in touch with Stella Bouchette from Drinks & Food Vertriebs-GmbH on: +49(0)1520-9079455, or e-mail her at: s.bouchette at drinksfood.de
Filed under Beer / Wine / Spirits, Business, Consumer Products, Food / Beverages, New Products / Services, Supermarkets | Tags: Gap, Germany, United Kingdom, Zahna | Comment Below
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