Ketchum and Häagen-Dazs(R) Brand Win One of the First PR Lions Awards at the Cannes International Advertising FestivalNEW YORK and CANNES, France - Honey Bee Campaign Among the Industry’s Most Honoured The Cannes Lions (www.canneslions.com) International Advertising Festival, the largest and highly respected global awards program, honoured Ketchum and the Häagen-Dazs brand with a Cannes PR Lions award for their Häagen-Dazs loves Honey Bees(R) (www.helpthehoneybees.com/) campaign in the Corporate Responsibility and Environmental Issues category. It was one of only 18 PR Lions given from a field of 431 international entries in the very first year that public relations was featured at the festival. Ketchum and Pleon to Merge, Creating Global Communications PowerhouseLONDON - In an agreement that marks one of the largest mergers ever in the public relations industry, Ketchum, a leading global public relations firm, and Pleon, Europe’s largest strategic communications consultancy, have announced today they will combine operations. |