AUSTRIA, Vienna - New Line-up Designed With Efficiency and Market Expectations in Mind

AUSTRIA, Vienna, March 24 /PRNewswire/ –

Samsung Electronics Co. Ltd, a market leader in flat panel televisions,
has today announced the launch of its latest range of Hospitality TVs.
Designed to modernise hotel rooms, the new TVs contain the latest
technologies ready for high-definition digital broadcasts, enabling greater
energy efficiency and easy installation.

Samsung’s 450, 457 and 550 Series LCD TVs present the best crystal clear
picture quality with a stylish design suitable for any hotel - from budget to
luxury. Hotel guests will familiarise Samsung’s sleek glossy finish with the
feeling of watching TV at home.

As the hotel industry prepares for the biggest transition since black and
white televisions, Samsung’s next generation of Hospitality TVs have been
built with a digital tuner capable of receiving high-definition broadcasts.
The new range has also been designed with more environmentally friendly
materials and consideration for hotels to save energy. The reduced level
back-light can save up to 60% of standard power consumption.

The plug and play feature makes first time installation simple. The
Samsung Hospitality TVs are complete with USB cloning, enabling each TV to be
set-up with hotel specific settings, channels and designs at the click of a
button. This new functionality saves considerable time and financial costs
for hotels as well as ensuring all the TVs are loaded with a standard set-up.

“The hotel sector makes very conscious decisions when choosing in-room
technology. As well as considering energy efficiency and design they are also
upgrading from the old analogue models to modern flat screen LCD TVs.
Samsung’s Hospitality TVs bring the ideal balance of an elegant design that
would impress any guest, robust features and functionality that are specific
for hotels and improved energy efficiency” commented Pammi Mudhar, European
B2B Sales and Marketing Director, Samsung Electronics Europe. “Samsung has
seen a huge growth in TVs for the hospitality sector, having cornered 20% of
the market in less than two years and we’re keen to grow this even further in
2009.”

“Hoteliers are looking to differentiate themselves against competitors
and offer guests an unforgettable experience,” said Alistair Forbes, CEO at
Acentic. “We’ve worked closely with Samsung to test the new range of
Hospitality TVs - which offer hoteliers a premium state-of-the-art solution
without the cost associated with a superior product.”

The Series 4 and 5 TVs

The Hospitality TVs are available in various sizes, ranging from 19 inch
to 46 inch screen sizes. The TVs offer bathroom speaker output, secure
remote, side HDMI port, USB cloning and Jack Pack compatibility for easy
connectivity to remote devices.

Designed with an elegant black finish, the 450 and 457 Series are HD
ready. The 457 Series also has a built-in PMOLED clock display. The 550
Series is a full HD interactive LCD TV with a premium charcoal grey finish.

Notes to Editors:

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2007 consolidated sales of US$105 billion. Employing approximately 150,000
people in 134 offices in 62 countries, the company consists of two main
business units: Digital Media & Communications and Device Solutions.
Recognized as one of the fastest growing global brands, Samsung Electronics
is a leading producer of digital TVs, memory chips, mobile phones and
TFT-LCDs. For more information, please visit www.samsung.com.

Source: Samsung Electronics (UK) & Europe Ltd

For further information please contact Lucy Davies, First & 42nd, T: +44(0)203-047-2304, E: lucy.davies at first42.com.