EINDHOVEN, The Netherlands - NXP Software, a leader in mobile multimedia, participated in the “Taste 2009, blending design and technology” initiative during the recent Dutch Design Week, the Netherlands’ leading design event. “Taste 2009″ allowed NXP Software to gather direct feedback from visitors including designers, developers, students and the general public. To gather end-user insights and feedback, the company conducted a user survey on one of its voice product concepts and ran interactive demos, for instance the LifeVibes(TM) LifeCapture application that lets users shoot, shape and share their own videos on social networks like YouTube.
Over the last few years, design has entered the world of mobile devices in a big way. Phones now carry names of fashion or car brands. Alongside the look, the user experience has also become ever more important. It’s a trend that will only intensify as more applications and services become available for phones, making the flexibility and quality of both hardware and software design crucial.
“For companies that get this right, there will be a wealth of opportunities,” says Peter van de Berg, Marketing Director of NXP Software. “Given these trends, participating in an event like Dutch Design Week was a natural step for us as we explore innovative LifeVibes concepts in multimedia user experiences for mobile devices. The feedback gathered will enrich our ideas, helping us combine concepts and technologies into functional and exciting end-user experiences.”
Major platform for innovative design
Dutch Design Week (which took place from 17-25 October 2009) is the largest design event in the Netherlands and an important platform for both up-coming and established designers. The nine-day event hosts numerous lectures, workshops, openings, product launches, seminars and exhibitions. Its blend of design, usability and technology generates extensive interaction between designers, developers and the general public.
This year some 290 individual events were held at 60 locations, attracting 115,000 visitors. “Taste 2009″ took place at the High Tech Campus in Eindhoven. The city always has a particularly rich set of activities and the 2009 edition created an ideal forum for the sharing of visions, concepts and applications with a visionary but also critical audience.
About NXP Software
NXP Software is an Independent Software Vendor (ISV) with worldwide local sales and support. It specializes in innovative multimedia solutions to help mobile device and consumer electronics manufacturers deliver vibrant, easy-to-enjoy multimedia experiences that truly stand out from the crowd. NXP Software has established strong partnerships with key vendors to ensure optimum flexibility, ease-of-integration and interoperability between hardware and software platforms. Its LifeVibes(TM) software is used in over 650 million mobile devices, making the company the market leader in software solutions for mobile multimedia. LifeVibes(TM) is a trademark of NXP Software.
Website: www.software.nxp.com
Source: NXP Software
For further press information, please contact: NXP Software B.V., Email : info.software at nxp.com, Tel: +31-6-10035349
Related Press Releases
Designboxx: Frameboxx Presents Next Gen Courses to Empower Design Course AspirantsOctober 21st, 2009 MUMBAI, India - Frameboxx Animation & Visual Effects, India's fastest growing network of Media & Entertainment training centers, today announced the launch of Designboxx courses. A brand new initiative, the Designboxx courses have been developed with an aim of preparing the next generation of students appearing for entrance examinations to the best design schools of the world.
Dutch Bring Drinking Water Solutions to RomaniaSeptember 29th, 2009 THE HAGUE, The Netherlands - Fresh water from the tap will soon be available everywhere in Romania. From 6 to 9 October, a team of Dutch water experts will visit four southern Provinces (Giurgu, Calarasi, Buzao, and Ilfov) to demonstrate how even the most remote municipalities can offer their residents clean and fresh drinking water.
Planning Ahead: The Hunting Dynasty - Advertising for Sustainable Products & Services - Appoints Awarded International Planner Colwyn Elder as Director of Planning & Strategy With Equity StakeSeptember 6th, 2009 LONDON -
- Colwyn Elder Takes an Equity Stake and the Role of Director of Planning & Strategy in The Hunting Dynasty - the Start-up Advertising Agency For Sustainable Products & Services. - Colwyn Elder, Awarded International Planner And Co-Founder of The Brand Planning Partnership Green Sky Thinking, to Look After Planning and Strategy for Hunting Dynasty Clients.
Gareth Pugh to Present Film Courtesy of MAC & MilkSeptember 3rd, 2009 LONDON -
- London Designer Opens up NY Fashion Week Event to Public
Gareth Pugh will for the first time have a fashion week presence in New York, presenting his new film directed by Ruth Hogben at MAC & Milk, 450 West 15th Street in the Meatpacking District on Sunday 13 September. Fashion Week guests will attend a private viewing between 8 - 10pm at Milk Studios on 450 West 15th Street, after which, from 10pm until midnight, it will be opened up to the public including design school students, at 449 W 14th Street.
Innovative Danish Design Provides New Solutions to Climate IssuesAugust 26th, 2009 COPENHAGEN - With the UN Climate Change Conference (COP15) lurking in the near future, innovative designers are finding new ways of battling climate change. Can a curtain store and save energy? Yes, and it is just one of many new Danish design concepts that will be presented at the international exhibition 'It's a Small World' during the upcoming Copenhagen Design Week.
GridIron Flow Visual Workflow Manager Now ShippingJune 28th, 2009 OTTAWA -
- Highly anticipated application for creative professionals has new features for workgroups and direct access from Adobe Creative Suite 4
GridIron Software, the leading provider of workflow and performance tools for creative professionals, today announced that GridIron Flow, the first-of-its-kind visual workflow manager, is now shipping and available for immediate purchase. GridIron Flow gives creative professionals and workgroups the ability to see, access, and share all their project files in one simple, elegant interface.
New Crowdsource Platform From Amsterdam Challenges Graphic Design Talent Around the WorldJune 22nd, 2009 AMSTERDAM - PimTim, the online marketplace for graphic design, used its own platform (www.pimtim.com) to challenge creative people from all over the world to design its new identity. Today, PimTim shows its identity and website to the world.
Breakthrough for Online Event Driven Marketing SaaS, E-Village Introduces ClangApril 21st, 2009 AMSTERDAM - The Dutch market leader in online marketing software E-Village launches Clang today. This worlds' first event driven marketing 'Software as a Service' is a unique mix of CRM, Campaign Management, and Email Marketing, all put into one application.
Living Designs Expands Into Full-Service CommunicationsApril 7th, 2009 LONDON - Design & communications agency Living Designs today relaunches as Living Group with a brand new PR division rounding out a full complement of design, digital and communications services. The decision to launch Living PR is based on the need to keep pace with clients' rapidly evolving demands and offer them a truly integrated communications and marketing service.
Ballast Nedam: Annual Report 2008 Available on WebsiteApril 7th, 2009 NIEUWEGEIN, The Netherlands - As of today both the Dutch and English versions of the annual report are available for reference on www.ballast-nedam.nl. On the website you will also find the agenda and explanatory notes, together with the other documents for the General Meeting of Shareholders on Wednesday 6 May.
Related News
Netherlands looking at industrial design to promote India tiesSeptember 24th, 2009 ROTTERDAM - The Netherlands will focus on industrial design at the "Design Cross-over Rotterdam" conference here Friday to promote India-Dutch collaboration, the European nation's India desk said Thursday. "The roundtable conference in Rotterdam shall open doors to opportunities between Rotterdam and India in integrated and sustainable design and the related design sectors," the Netherlands India desk said in a statement.
British Defence Ministry's 'disastrous' 500mln pound Chinook chopper deal revealedAugust 25th, 2009 LONDON - If reports are to be believed, the British Ministry of Defence (MoD) has made a 'disastrous' decision over tandem rotor helicopters Chinook Mk3's, which are meant for complex operations. In 1995, the ministry had agreed to buy eight Chinook Mk3s from Boeing for 259 million pounds, and wanted to fit its own software in place of the avionics software, which would have cost another 40 million pounds.
Bangalore hosts fashion show by fresh graduatesMay 16th, 2009 BANGALORE - The graduation of the creative designer students of the Army Institute of Fashion Designing (AIFD) in Bangalore was marked by a gala fashion show. Several models sashayed down the ramp at this colourful fashion-cum-passing out parade that was aptly titled Design Dapple-2009 and provided an insight of the students' creative traits.
GM Daewoo launches new mini-carSeptember 15th, 2009 SEOUL - GM Daewoo hopes to make inroads into the mini-car market with its first such vehicle now on sale in South Korea and due to come to Europe at the start of 2010. It will be assembled at GM plants in India, Vietnam, Columbia and Uzbekistan.
Dispute halts $500 mn expansion of Hong Kong DisneylandMarch 17th, 2009 HONG KONG - An anticipated $500 million expansion of Hong Kong's struggling Disneyland theme park has been put on hold, a news report said Tuesday. Disney has laid off 30 planners and halted all creative and design work on the expansion after learning the Hong Kong government had no timetable for the work, the South China Morning Post reported, citing unnamed sources.
Now, tube train-like designs for planes!September 22nd, 2009 LONDON - A British company has come up with new airplane designs that have interiors like a tube train. The most striking feature of the design is its seating arrangement where passengers would sit on seats with their backs towards the windows.
Choice Hotels to use Leo Burnett USA as new creative ad agencyAugust 26th, 2009 Choice Hotels picks Leo Burnett for creative adsCHICAGO — Choice Hotels International Inc. said Wednesday that it named Leo Burnett USA as its new creative advertising agency.
Kanye West lashes out at claims that he dresses like a gayMarch 26th, 2009 LONDON - Rapper Kanye West has lashed out at people claiming that he dresses like a 'gay', insisting that it is just his creative mind that is responsible for his bizarre outfits. The 'Good Life' hitmaker, who will soon be launching his own jeans label, claims that he is immensely creative, and that is the reason why his dressing statement is likened to gay men.
Diversification key to survival in fashion world: Raghavendra Rathore (Interview)March 21st, 2009 NEW DELHI - Forget the recession. Even in good times the key to survival in the fashion world lies in designers diversifying, says veteran stylist Raghavendra Rathore, who himself has spread his wings to areas like jewellery and software and has also tied up with a leading fabric manufacturer.
Dutch defense ministry says a hijacked cargo ship has been freed; 1 crew member deadJune 23rd, 2009 Pirates free cargo ship near Somalia, crewman deadTHE HAGUE, Netherlands — The Dutch Defense Ministry says Somali pirates have released a hijacked cargo ship aboard which one crew member was fatally shot. The ministry says Dutch marines are escorting the MV Marathon to a safe port.