Prne
July 12th, 2009
DUBAI - Salam Stores, the home-grown boutique department store concept in the Middle East with stores in Oman, Qatar and UAE, recently hosted actress, designer and entrepreneur Paris Hilton at their retail outfit in Dubai. Paris Hilton was visiting Dubai to film the third season of her popular reality show and Salam Stores became an associate for ‘My New BFF Dubai’.
(Photo: www.newscom.com/cgi-bin/prnh/20090713/353241 )
On the night of June 24th, Salam Stores at Wafi, Dubai, was glowing in tinges of pink as it prepared to welcome Paris Hilton and her entourage from My New BFF Dubai for a VIP-only filming of the show. Looking lovely in a pastel green Marcelo Quandros gown, Paris Hilton greeted and met VIPs, top fashionistas and local celebrities who attended the star-studded evening at Salam Stores.
Bassam Abou Issa, Executive Director Business Development, Board Member of Salam International and Ibrahim Bitar, Regional General Manager, Salam Stores, greeted Paris to the sprawling boutique store which houses top international designer labels like Armani Collezioni, Alessandro Dell’Acqua, D&G, Blugirl, Red Valentino, M. Missoni, Just Cavalli, Class Roberto Cavalli, GF Ferre, Versace Jeans Couture, Love Moschino and the visiting celebrity’s own signature line as well.
Paris chose a few special tees from her brand collection and signed them for her fans and charity.
As a part of this alliance Salam Stores and their high-end product offering has been integrated into the fabric of the show that is aimed at a global audience. Paris along with the My BFF cast wore the latest creations from top designer labels housed at Salam Stores during the third season. Contestants during the challenge shot at the store were judged by Paris while they interacted with different products housed at Salam Stores, Wafi, from signature brands like Escada, Love Moschino, Just Cavalli, Armani Collezioni and Diesel among others.
“As an icon of fashion and style excellence we are always keen to enrich the lifestyle experience of our customers. This exciting event and sponsorship with Paris Hilton’s My New BFF Dubai is an affirmation of our commitment to putting Dubai in the international style arena,” said Bassam Abou Issa.
Debanjana Chaudhuri - Program Manager - BPG Public Relations Level 6 MAF Tower Deira City Centre- PO Box 3294 Dubai UAE T +971-4-295-3456 Ext 301 - M +971-(0)50-1851989 debanjana@batespangulf.com
Source: Salam Stores
Debanjana Chaudhuri - Program Manager - BPG Public Relations Level 6 MAF Tower Deira City Centre- PO Box 3294 Dubai UAE T +971-4-295-3456 Ext 301 - M +971-(0)50-1851989 debanjana at batespangulf.com
Filed under Consumer Products, Entertainment, Household / Consumer / Cosmetics, Retail | Tags: Dubai, Middle East, Salam Stores | Comment Below
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