Jargon Preventing Increased Online Marketing Spend

September 21st, 2009 LONDON - - A Quarter of Advertisers say Their Brand Advertising Spend has Increased in Past 12 Months Research out today reveals a buoyant online advertising industry in the UK, with 57% of advertisers, including agencies, saying they have increased their spend on online display advertising over the last year. Conducted by Econsultancy, and sponsored by the Rubicon Project, the survey also discovered that almost three-quarters of respondents (72%) say they expect their spending to increase over the next year.

September 21st, 2009 LONDON - - Paid Search Used by 12 per cent Fewer Organisations, Compared to 2008 - Offline Spend Down Overall, but TV Advertising Increases by 3 per cent New research from Econsultancy and Clash-Media, the online customer acquisition specialist, shows that 53 per cent of marketing budgets for UK, European and US companies have increased in the past year, in the face of slow economic conditions. This extra budget is being used to fund high-return Online Lead Generation campaigns, with 61 per cent of spend now made online, compared to 51 per cent last year.

September 15th, 2009 ANDOVER, England - Despite the economic downturn, companies are more than doubling their spend on healthcare benefits, according to new research from Simplyhealth's Bothered Britain Report 2009, which is released this month. The report investigates how attitudes, policy and behaviour have changed in the past year towards health-related issues, as well as looking at newer trends that are impacting on workplace health.

September 3rd, 2009 LONDON - - Consequently, the Other 7,625 Brands Currently Tracked by Nielsen Online are Fighting for the Remaining 55 Percent of Time Britons Spend Online - Facebook is the Most Heavily Used Web Brand, Accounting for 13 Percent of all UK Internet Time - or one in Every Eight Minutes - Communication and Entertainment are Central Themes Amongst Most Heavily Used Web Brands LONDON, September 15 /PRNewswire/ -- Despite the increasing proliferation of new websites and services, Nielsen Online, a service of the Nielsen Company, today reveals the staggering share of time accounted for by the ten most heavily used web brands. Moreover, this share is increasing.

August 5th, 2009 LONDON - Unilever, the consumer goods-maker, unveils half year results reflecting increased volumes and overall progress on pricing and margins driven by innovation and increased A&P spend. In a video interview, CEO Paul Polman said: "We're pretty pleased with the progress we're making, although we recognise we've still got a lot to do.

August 2nd, 2009 LONDON - - Every Time you top up, We'll Give you 10% Back - For Example, top up GBP10 and we'll put an Extra Pound in to Your Vodafone Bonus Bank From 29th July, Vodafone UK pay as you go customers will be rewarded for their loyalty with Vodafone Bonus Bank. Every time a customer tops up, we'll give 10% back.

July 26th, 2009 LONDON - - Data Based on Efficient Frontier's Q2 2009 UK Search Engine Performance Report - FAO Online Editors Efficient Frontier, the worldwide market and technology leader in providing search engine marketing (SEM) solutions for large advertisers saw cost per clicks (CPCs) fall dramatically year on year (YoY), allowing advertisers to capture more volume at lower cost. This analysis was completed based on data from Efficient Frontier's Customer Index, which represents a subset of Efficient Frontier clients who have spend data for six consecutive quarters or more.

June 17th, 2009 LONDON - Trade Extensions, the e-sourcing and optimisation platform, has brought a new level of sophistication and simplicity to spend management by launching spend analysis and contract management functionality that is fully integrated with its e-sourcing and optimisation components. Spend analysis is available immediately and contract management will be launched later in the year.

March 23rd, 2009 LONDON - 26% of Highly Paid Executives Spend Absolutely Nothing on Improving Personal Performance - Yet Experts Say Top Executives Should be Investing GBP6,000 Per Annum on Being a Better Boss TheLadders.co.uk (www.theladders.co.uk), the site for GBP50K plus executives and jobs, has found that Britain's top brass are failing to invest in their careers in spite of more pressure and tougher competition for jobs. In a study of 1439 of Britain's top executives, 26% say that they spend nothing on services such as coaching, training, career guidance, whilst 35% spend less than GBP500 per year.

March 22nd, 2009 LONDON - With the Credit Crunch biting ever deeper into our pockets, Surviving the Credit Crunch takes a look at how much we spend each year on those everyday Purchases. We think you may be surprised at the results.

July 7th, 2009 SAN FRANCISCO - Time spent online by children aged between two and 11 in the US has surged by 63 percent in the last five years, according to a new study. The average time spent online per month by children in the US has increased from nearly seven hours in May 2004 to more than 11 hours in May 2009, marketing information company Nielsen said in its report released Monday.

June 11th, 2009 NEW DELHI - Undeterred by the slowdown, Indians continued to spend online in the last quarter of 2008 to emerge as the third highest spenders on the Internet in the Asia Pacific region, a report released Thursday by electronic payments giant VISA said. The report said Indian online shoppers increased their purchases by 42 percent, or by about $1,000 per shopper to $3,450, compared to the $2,420 spent in the previous quarter.

March 12th, 2009 HYDERABAD - Online marketing has been made easy and accessible to manufacturers, organised and individual retailers with the introduction of a multi-channel online retail solution by Reasoning Global e Applications. Following the present menacing gloom of recession on markets across the board, Reasoning launched MartJack, the multi channel online retailing solution as the perfect remedy to counter present market conditions.

October 1st, 2009 LONDON - An average British person spends 30 hours online every week, according to a new survey. The study says 93 percent shop and 82 percent manage their finances using the Internet.

July 26th, 2009 LONDON - The way text messages are composed using technological jargon and abbreviations is a new threat to clear language, the Plain English Campaign has warned on its 30th anniversary. The organisation likens incomprehensible instruction manuals and the 'text speak' associated with mobile phones and the internet to the hard-to-understand legal language of 'small print'.

September 30th, 2009 LONDON - For the first time the advertising market has experienced a significant shift this year, as companies are spending more money on the Internet than on television for advertising. Spending on Internet advertising grew 4.6 per cent in the first half of 2009 to hit 1.7 billion pounds, according to digital marketing trade body Internet Advertising Bureau (IAB).

January 30th, 2009 LONDON - Britain-based international grocery and general merchandising retail chain Tesco plans to launch an online fashion store by the year-end. The website will offer thousands of items and sell Tesco's label.

July 9th, 2009 NEW DELHI - IndiaMART.com registered an impressive growth of 40 per cent in revenues for 2008-2009 despite an economic downturn. he growth in revenues has also been backed by a robust 52 per cent growth in supplier registrations.

February 5th, 2009 MUMBAI - After successfully dabbling in movie production and distribution, the Reliance-Anil Dhirubhai Ambani Group (R-ADAG) has now forayed into the movie marketing arena through their new division BIG Boom. BIG Boom is a comprehensive movie and entertainment marketing division of Reliance BIG Entertainment Ltd.

July 7th, 2009 Nielsen: Kids spending more time onlineNEW YORK — Young kids are getting online at a faster rate than their parents and older siblings. A new study from Nielsen Online found that nearly 16 million U.S.