Leading Mobile Application Designer Demonstrates Multi-Screen Solution at Mobile World Congress 2010 - Gives Consumers a Unified Media Experience

BARCELONA, Spain, February 15 - Mobile World Congress 2010 — In conjunction with its parent company,
Gracenote(R), Gravity Mobile will illustrate true personal media convergence
by demonstrating MediaLink, a sophisticated capability built upon Gracenote's
powerful platform of digital media management, at Mobile World Congress 2010.
MediaLink showcases how Gravity Mobile enables enhanced and connected content
on phones, PCs, set-top boxes, in-car entertainment systems and other
platforms, allowing consumers to have a simple, seamless and unified media
experience across multiple devices.

Leveraging the mobile platform as the hub for the multi-screen
experience, MediaLink allows for richer media interaction, including "follow
me" functionality that allows consumers to go from home, to car to mobile
with access and control of their media in perfect sync. The application makes
the entertainment experience better by providing search and discovery
capabilities as well as lyrics, album art, artist bios, and actor, director
and scene information.

"As mobile and other devices continue to become primary sources of
information and entertainment around the world, we are committed to designing
and developing solutions that not only provide an enhanced mobile experience,
but also enable it across all media platforms," said Noah Hurwitz, GM of
Gravity Mobile. "This is where mobile technology is headed, and we are in a
unique position to lead the way."

Gravity Mobile continues its rapid growth in the world market, bringing
the cross platform MusicID solution to Japan and Europe with regional
language support and access to Gracenote's Global Media Database, the largest
and most comprehensive in the world. Over the past several years, Gravity
Mobile has been responsible for many award winning innovations made possible
through a combination of its market-leading mobile technology, cutting edge
applications and UI design capabilities and a proven track record of
delivering best-in-class mobile solutions.

Gravity Mobile at Mobile World Congress

Gravity Mobile will be in the Gracenote suite at Mobile World Congress in
Hall 4, Level 3, Suite #19. To schedule a meeting during the show, please
contact Veronica Skelton at +1-415-342-3435 or vskelton@gracenote.com. For
more information on Gravity Mobile or Gracenote's host of digital music and
video solutions for the consumer electronics, mobile, automotive, and
desktop industries, please visit www.gracenote.com, or contact us
directly at gracenotelicensing@gracenote.com.

About Gravity Mobile

Gravity Mobile, a wholly-owned subsidiary of Gracenote, is a pioneer in
the world of mobile applications and solutions. For the past five years,
Gravity Mobile has received numerous awards and has provided cutting edge
technologies on GSM and CDMA handsets. Gravity Mobile carrier grade
solutions, both client and server, power some of the top mobile services in
the US. Gravity Mobile is headquartered in San Francisco, California.
www.gravitymobile.com

About Gracenote

A pioneer in the digital media industry, Gracenote combines information,
technology, services and applications to create ingenious entertainment
solutions for the global market. From media management, enrichment and
discovery products to content identification technologies, Gracenote allows
providers of digital media products and the content community to make their
offerings more powerful and intuitive, enabling superior consumer
experiences. The company's solutions integrate the broadest, deepest, and
highest quality global metadata and enriched content with an infrastructure
that services billions of searches a month from thousands of products used by
hundreds of millions consumers. Gracenote's customers include the biggest
names in the consumer electronics, mobile, automotive, software and Internet
industries. The company's partners in the entertainment community include
major music publishers and labels, prominent independents and movie studios.
Gracenote, a wholly owned subsidiary of Sony Corporation of America, is
headquartered in Emeryville, California. www.gracenote.com.

Gracenote is a registered trademark of Gracenote, Inc. All other names
are trademarks and/or registered trademarks of their respective owners. 

    For More Information Contact:
    Veronica Skelton
    Concept Communications for Gracenote
    +1-415-342-3435
    veronica@conceptpr.net

Veronica Skelton of Concept Communications, +1-415-342-3435, veronica at conceptpr.net, vskelton at gracenote.com, for Gracenote