SUNNYVALE, California - Product to enable unified ad sales across media, applications and devices
GoldSpot Media Inc., a leader in interactive mobile media solutions today released miAPI(R), a mobile interactive API set for third party developers looking to integrate interactive advertising into their mobile applications. The client-server API includes server XML interface to import campaigns from existing online systems and handset API that offers flexible ways to incorporate interactive advertising into carrier and open mobile platform applications on iPhone, J2ME, BREW, Android, Symbian S60, RIM and Windows Mobile 6.x.
While presenting a simple, easy to use interface, the miAPI(R) client SDK abstracts third party developers from mobile specific idiosyncrasies such as economizing ad distribution over available least-cost mobile data transports, targeting the right ad to the right user at the right location, recycling the ads across applications to maximize impressions, and rendering consistent, high quality, interactive ads across diverse phone operating systems, device aspect ratios and form factors.
“GoldSpot’s miAPI(R) product serves any mobile campaign — linear, in-stream, in-app, transition, app-startup or interactive, across multiple applications and devices,” said Srini Dharmaji, Founder and CEO. “miAPI(R) also provides inventory owners with the option to import online campaigns and enhance them with mobile specific interactive capabilities to achieve the best of online and mobile worlds - unified ad sales and trafficking processes, and increased mobile ad revenues through reuse of online ad assets for new mobile opportunities.”
Even though mobile ad inventory continues to grow, the inflection point at which pure rich media ad buys command a significant portion of annual advertiser budgets has yet to be reached. Unified ad serving across mobile applications such as games, video-on-demand, mobile TV, widgets and social apps equips inventory owners with the volumes necessary to attract larger ad buys for the mobile medium.
About GoldSpot Media
GoldSpot Media offers interactive mobile media solutions for all mobile channels, devices, inventory owners and applications. Its unique solution powers profitable new business and revenue models for the entire mobile content value chain by delivering highly targeted, interactive ads in real-time based on demographics, behavioral patterns, device type, context and location. The privately held company is headquartered in Sunnyvale, Calif. with R&D centers in New Jersey, USA and Bangalore, India and sales offices in Europe.
miAPI, GoldSpot and GoldSpot Media are registered trademarks of GoldSpot Media, Inc in the United States.
Source: GoldSpot Media, Inc.
Brian Olson of GoldSpot Media, +1-408-720-0010, brian at goldspotmedia.com
Related Press Releases
DoubleClick Maintains Mobile Marketing LeadershipSeptember 12th, 2009 Bharatbook.com pleased to announce a new report on "DoubleClick Company Analysis: DoubleClick Maintains Mobile Marketing Leadership" provides in-depth analysis on Business Strategies for Mobile advertising. DoubleClick Company Analysis: DoubleClick Maintains Mobile Marketing Leadership Report ( http://www.bharatbook.com/Market-Research-Reports/DoubleClick-Company-Analysis-DoubleClick-Maintains-Mobile-Marketing-Leadership.html ) estimates that DoubleClick has managed to maintain its leadership stronghold in the rapidly evolving mobile advertising network landscape but is challenged by several emerging players that threaten its foothold during the next five years.
Formicary Leads the way in Delivering Group Chat to Remote Users, Clients and PartnersAugust 3rd, 2009 LONDON -
- Secure Web-based, Formicary WebChat Brings Microsoft Office Communications Server 2007 R2 Group Chat to On-the-road Employees, Vendors, Clients and Business Partners
Formicary Limited, a Microsoft Corp. gold certified partner, has announced the launch of the world's first secure web-based, real-time reach chat client designed specifically to extend and complement the powerful features of Microsoft Office Communications Server 2007 Release 2 Group Chat.
SteelCloud Introduces New Dell-Powered SteelWorks Mobile Appliances for BlackBerry Enterprise ServerJuly 14th, 2009 HERNDON, Virginia -
- SteelWorks(R) Mobile Customers to Leverage Dell's Worldwide OEM Capability
SteelCloud (Nasdaq: SCLD), a leading integrator of embedded computing and server appliances, today announced that it will work with Dell's OEM division to manufacture and support its next generation of SteelWorks(R) Mobile appliances for BlackBerry(R) Enterprise Server 5.0. SteelCloud recently announced a significantly upgraded SteelWorks(R) Mobile appliance incorporating its new EverAvail(TM) High Availability Suite.
comScore and the GSMA Win M.E.F. Award for Business Intelligence in Mobile MediaJune 29th, 2009 LONDON -
- Award Winning Study in Partnership with the U.K. Mobile Operators Brings Greater Clarity to Mobile Media and Advertising Measurement
comScore, Inc.
Germany's E-Plus Group is First Service Provider to Leverage Alcatel-Lucent's New Advertising Selection ServerJune 28th, 2009 PARIS -
- Provides Service Providers With a New Level of Control in the Management and Delivery of Targeted Mobile Advertisements
Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced that E-Plus group (a member of the KPN group) is now using Alcatel-Lucent's newly launched Advertising Selection Server for its mobile advertising offering through its subsidiary Gettings. The Advertising Selection Server is a critical new element in Alcatel-Lucent's suite of digital media and advertising solutions.
Mobile Advertising Will be Worth in Excess of EUR950 Million in Western Europe by 2013 announces FirstPartnerJune 24th, 2009 LONDON -
- Mobile Advertising is Demonstrating Strong Growth Which is Outstripping the Rest of the Economy. Big Brands are Beginning to see Mobile as an Increasingly Effective way to Reach Consumers.
ThinkFree Server Enterprise Helps Cut Office Suite Licensing Costs While Enabling Seamless Document Collaboration and SharingJune 22nd, 2009 SANTA CLARA, California - With Photo
- Easy to Install and Manage Office Suite Deployment in the Cloud for Corporate Environments
ThinkFree, Inc., a leader in next-generation office productivity solutions, delivers a complete self-hosted web office environment to corporate users with its ThinkFree Server Enterprise offering. Easy to set up and manage, with automatic updates, ThinkFree Server Enterprise does not require any installation on client terminals.
Polish Mobile Network Operator, Play, Experiences Mobile Advertising Campaigns Powered by Mobixell's Ad-It(TM) Mobile Advertising SolutionJune 15th, 2009 CUPERTINO, California - Campaign on Play's WAP Portal Bears First Fruit of Strategic Global Alliance Between Mobixell and OgilvyOne
Mobixell, a leading provider of mobile advertising solutions, has been selected by Play, a 3G operator in Poland, to deploy Mobixell's Ad-It(TM) as the platform for its WAP channel. Play and Mobixell have trialled the new advertising service on Play's WAP portal.
IGLOO Software Launches BlackBerry(R) Client Application To Support Its Growing Mobile MembershipMarch 30th, 2009 KITCHENER, Ontario - BlackBerry(R) Client Enhances User Experience and Improves Productivity
of Mobile Users with Increased Performance and Fidelity
IGLOO Software (www.igloosoftware.com), a leading provider of on-demand
community and social software solutions today announced the release of its
BlackBerry(R) Client application. Community members can now access and
contribute content to their online communities not only from a standard web
browser, but also from their BlackBerry Smartphone.
KnowledgeView Releases Arabic-Language Support for the iPhone, Enabling iPhone Users to Access News Service From fareeda on m.fareeda.infoMarch 24th, 2009 LONDON - KnowledgeView Ltd, leaders in multi-publishing technology, have developed
a unique server based solution that enables users of the Apple iPhone to
receive news in Arabic without the need to install any software on the
iPhone. A major benefit for users of this service is the ability to view
local news and events in Arabic with ease.
Related News
NDTV Convergence forays into mobile advertisingJanuary 18th, 2009 NEW DELHI - Buoyed by the 3.8 million page views a month of NDTV Active, the mobile portal of the television channel, its content provider NDTV Convergence has now tied up to foray into cellular phone advertising. NDTV Convergence Monday announced its partnership with Affle, one of India's leading mobile media companies that would power advertising on NDTV Active.
Earnings schedule for week of 8/17/09August 13th, 2009 Earnings schedule for week of 8/17/09Major companies tentatively scheduled to report quarterly earnings next week:
Monday
MOORESVILLE, N.C. — Lowe's Cos.
Online advertising overtakes TV sales for first time in UKSeptember 30th, 2009 LONDON - For the first time the advertising market has experienced a significant shift this year, as companies are spending more money on the Internet than on television for advertising. Spending on Internet advertising grew 4.6 per cent in the first half of 2009 to hit 1.7 billion pounds, according to digital marketing trade body Internet Advertising Bureau (IAB).
Earnings schedule for week of 05/04/09April 30th, 2009 Earnings schedule for week of 05/04/09Major companies tentatively scheduled to report quarterly earnings next week:
Monday:
CINCINNATI — The E.W. Scripps Co. releases first-quarter financial results.
Major companies tentatively scheduled to report earnings for week of 8/3/09July 30th, 2009 Earnings schedule for week of 8/3/09Major companies tentatively scheduled to report quarterly earnings next week:
Monday
THE WOODLANDS, Texas — Anadarko Petroleum Corp. releases second-quarter financial results.
DMDK candidate reaches people through mobile, internetApril 13th, 2009 CHENNAI - Ma Foi K. Pandia Rajan, a Desiya Murpokku Dravida Kazhagam (DMDK) candidate of Virudhunagar constituency, has launched his website www.kpandiarajan.com to facilitate interactive communication with people.
Advertising revenues set to grow 65 percentSeptember 2nd, 2009 NEW DEHI - Advertising revenues in the second half of the year are set to grow more than 65 percent, says a study. The industry logged just Rs.7,452 crore in January 1-June 30 this year, a whopping Rs.1,414 crore less than what it made in the same period last year, according to the mid-term review of the Pitch Madison Media advertising outlook 2009.
Schoolkids should be taught to critically analyse popular culture, say expertsMay 25th, 2009 LONDON - Schoolkids as young as five should be taught to critically analyse advertising, media and popular culture "messages", suggests a New South Wales academic. Karen Brooks, a Southern Cross University Associate Professor, says that kids aged five to 18-referred to as "screenagers" or "mediavores"-should be taught the skills to deal with the onslaught of sexualised images and persuasive advertising they see everyday.
Earnings schedule for week of 7/27/09July 23rd, 2009 Earnings schedule for week of 7/27/09Major companies tentatively scheduled to report quarterly earnings next week:
Monday
THOUSAND OAKS, Calif. — Amgen Inc.
Wall Street Journal adding mobile fees to subscription menu, expanding push for more revenueSeptember 15th, 2009 Coming to mobile phones: Wall Street Journal feesNEW YORK — The Wall Street Journal plans to start charging as much as $2 per week to read its stories on BlackBerrys and other mobile devices. The mobile fees will be imposed in the next month or two, according to Rupert Murdoch, chief executive of the Journal's owner, News Corp.
