comScore Study: Mums Control the Online Purse Strings in the U.K.

September 6th, 2009 LONDON - Bounty, the UK's favourite parenting club, today launches a 4 minute 'How to Breastfeed' online video clip to help expectant and new mums take a real life, close up peek at how a baby 'latches on' to the breast when feeding. To view the Multimedia News Release, please click: www.prnewswire.com/mnr/bounty/39761/ Breastfeeding is the healthiest and most natural way to feed a baby, yet research by www.bounty.com has found that mums' intentions to breastfeed before the birth versus the reality when the baby is born are very different: During pregnancy one-in-two mums (49%) said they intended to only breastfeed, but in reality the actual number that solely breastfed dropped by half (to 25%).

September 1st, 2009 LONDON - The GSMA, the body that represents the worldwide mobile communications industry, today announced that it has formally selected comScore to be its measurement partner for the GSMA's Mobile Media Metrics (MMM) commercial implementation in the UK. The GSMA, comScore and the five UK operators (Vodafone, Orange, O2, 3 and T-Mobile) have now reached a formal agreement to launch the GSMA MMM services in the UK following the results of the feasibility study announced at Mobile World Congress in February this year.

August 4th, 2009 LONDON - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced that it had been selected as the sole independent provider of centralized site content vetting on behalf of the Internet Advertising Sales Houses (IASH) -- the official sales house council of the IAB in the U.K.

July 30th, 2009 LONDON - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced the appointment of Ellen Marzell as senior director of Marketing Solutions for comScore Europe.

July 22nd, 2009 LONDON - - More Than 1/3 of Total Online Retail Transactions Occur in the Workplace - 8 in 10 U.K. Internet Users Now Access Online Retail Sites comScore, Inc.

July 15th, 2009 LONDON - - Facebook.com is Turkey's Most Popular Social Networking Site with More than 13 Million Visitors in May 2009 comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a report examining the usage habits of Internet users in Turkey, based on data from the comScore World Metrix audience measurement service.

July 7th, 2009 LONDON - - Herve Le Jouan Appointed MMA Chair for the European Region comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced that the Mobile Marketing Association (MMA) has elected Herve Le Jouan, managing director of the comScore Census Solutions Group, to its Global Board of Directors.

March 18th, 2009 BIRMINGHAM, England - Working mums work harder than other employees - with almost two-thirds of companies recruiting mothers over other staff. A new survey of 49 UK businesses reveals 61.4 per cent consider working mums to be better value employees than men or women without children.

March 16th, 2009 LONDON - Research has revealed that new mums are spending an astonishing FOUR hours looking for advice online every day. Whenever baby naps, mum is logging onto the internet to get find out more about feeding, sleeping, development, health and shopping.

March 11th, 2009 LONDON - Bounty Launches Back to Work Help for Mums Research from Bounty (www.bounty.com/), the UK's favourite parenting club has highlighted that mums returning to work require more information and support in negotiating the challenges of childcare and flexible working (www.bounty.com/back-to-work/work-rights/flexible-working.asp). A study of 3,000 working mums showed that a third felt that their employers 'turned against them' on returning to work from maternity leave and almost one in five said they were demoted without warning.

June 30th, 2009 MELBOURNE - Guilt-ridden working mothers can chill - a new study claims, while breastfed babies are held more and read to more, they sleep 40 minutes a day less and cry five minutes a day more than bottle-fed babies. The Australian Institute of Family Studies research revealed that full-time working mums spend on average 83 minutes less per day with their baby than stay-at-home mums, but the baby's father and grandparents make up for the lost mother time, reports The Daily Telegraph.

September 21st, 2009 ComScore, Omniture join up to measure audiencesNEW YORK — Two of the largest companies involved in tracking and analyzing Web traffic are joining forces to measure digital audiences more comprehensively. The partnership involves comScore Inc.

March 16th, 2009 LONDON - British mums do more than 32,000 pounds of household work every year, according to a new survey. Commissioned by insurers Legal and General, the survey showed that household chores like childcare, cleaning, and cooking would cost an average of 32,812 pounds, if families had to pay outsiders to do them.

August 21st, 2009 LONDON - A busty girl has been keeping Internet servers busy after offering tips on how to use massive bras as a purse in online videos. Winter Pierzina was said to have become an Internet sensation after millions of users flogged on the web to see her smuggles car keys, a mobile phone, camera, lipstick and even mace spray into her underwear.

July 22nd, 2009 LONDON - Younger siblings' suspicions have been confirmed: Parents, especially mothers, favour their 'precious first borns' (PFBs) over the children they have later, concludes a new study. Among examples of attention lavished on the PFBs, mothers admit to rubbing shampoo into their own eyes to test it doesn't sting, pulling prams backwards for miles to avoid direct sunlight and even sterilising the steriliser, reports The Telegraph.

March 17th, 2009 LONDON - 'Busy' British parents are finding it difficult to pass on simple recipes, says a new research, which found that three-quarters of mums do not give their children regular cooking lessons. On the behalf of the Potato Council, 2,039 people were interviewed and it was found that one-fifth of mothers said they rarely or never taught their children to cook.

September 6th, 2009 LONDON - Are you feeling powerless as a parent? Then, here's some food for thought: a new research has claimed that a mother's beliefs even before her baby is born predict how well her infant will sleep at night later. According to researchers in Israel, if an expectant mum thinks that babies who cry at night are suffering distress and need comforting and soothing back to sleep, then her newborn is likely to wake more frequently during the night than if she believes babies should learn to settle themselves.

June 15th, 2009 Alleged purse snatcher leaves wallet near sceneGARDINER, Maine — Police said they were led to a 22-year-old suspect in a weekend purse-snatching after he inadvertently dropped his wallet with his identification. Police told WMTW-TV that they were called Saturday morning with a report that a man had pushed down a 58-year-old woman as she walked and stolen her purse.

April 2nd, 2009 LONDON - A Brit woman has designed a special 'shawl' that turns into a baby hammock to protect mums' modesty while breast-feeding in public. Mother-of-one Keira O'Mara, from Birmingham, has developed the Mamascarf, which completely covers the upper half of the body.

April 2nd, 2009 MELBOURNE - Queen of pop Madonna's second adoption from Africa has infuriated Australian mums, who say that it would have taken them six years to do the same. Aussie moms, who have adopted children from Africa, were frustrated that Madge was able to adopt new daughter, Mercy, 4, in Malawi on April 1, just two years after she adopted David Banda.