Clash-Media Launches Advanced Data Quality Module to Combat Internet Advertising Click Fraud

September 21st, 2009 LONDON - About Clash-Media Clash-Media was formed in the UK and US in 2006 and has since launched in Scandinavia, Germany and most recently France - with further plans to develop a presence in Spain and Italy, followed by Asia-Pacific. Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers.

September 21st, 2009 LONDON - - Proactive Online Lead Generation Will Enable 3 to Distribute Thousands of Free Sim Cards to New 'Hot' Consumer Leads - Clash-Media's Unique Offering is Specifically for Telecoms and Mobile Phone Operators - Follows Successful Pilot Campaigns for Orange and T-Mobile Clash-Media, the customer lead generation specialist, has been awarded a major new contract from 3, the mobile network operator. Clash-Media will develop a bespoke digital marketing campaign for 3 that will generate thousands of unique, fresh and hot consumer leads - ahead of 3's strict 2009 sales targets to increase its share of the UK 'Pay As You Go' market.

September 21st, 2009 LONDON - - Paid Search Used by 12 per cent Fewer Organisations, Compared to 2008 - Offline Spend Down Overall, but TV Advertising Increases by 3 per cent New research from Econsultancy and Clash-Media, the online customer acquisition specialist, shows that 53 per cent of marketing budgets for UK, European and US companies have increased in the past year, in the face of slow economic conditions. This extra budget is being used to fund high-return Online Lead Generation campaigns, with 61 per cent of spend now made online, compared to 51 per cent last year.

September 21st, 2009 LONDON - - Simon Wajcenberg, CEO of Customer Lead Generation Specialist, Clash- Media Explains how Companies can Overcome the Attacks of Fraudsters in the Lead Generation Process and Ensure They buy Only Genuine Leads for Their Marketing Campaigns. As we move further into 2009, the issue of fraud is a large and yet still growing one in the Online Lead Generation industry.

September 21st, 2009 LONDON - - Will Show Marketers How They Can Integrate Different Marketing and Advertising Techniques to Optimise ROI Clash-Media, the customer lead generation specialist, will give the first UK preview of a unique new cross-channel marketing campaign solution at ad:tech London 2009. For the first time it will allow advertisers and marketers to integrate diverse lead generation tools such as lead and data paths, revenue path partnerships, email marketing, telephone marketing and many more - which helps reduce their cost per acquisition.

September 14th, 2009 FRANKFURT - Valeo's Tri-Xenon lighting technology is being launched as a world first on the new Audi Q7. In addition to traditional high and low beams, the module has a "highway" function activated at 115 km/h which doubles the range of conventional Xenon low beams (from 80 m to 140 m), without dazzling other drivers.

July 28th, 2009 LONDON - The world's first mile long billboard becomes reality. This quirky and unusual idea of the 'Mile Long Advertising' (www.milelongadvertising.com) website is the first advertising billboard that stretches a whole continuous virtual mile.

June 1st, 2009 LONDON - Over Two Thirds (68%) of Retailers Admit Payment Fraud Remains the Most Daunting Element of Running an Online Business - 60% of Online Retailers do Not Know if They are Currently PCI DSS Compliant - Three Quarters (75%) of Respondents Intend to Invest in Their Online Business Throughout 2009 Whilst 75% of online retailers will invest to grow their businesses this year, over two thirds still feel threatened by payment fraud, a survey from Sage Pay has shown. This, together with an increasing trend in consumer fraud concerns, will have a defining impact on the future of online retail in the UK.

May 25th, 2009 LUXEMBOURG - MACH, the leading provider of solutions to simplify and accelerate the creation and operation of the mobility supply chain, warned today that it expects roaming fraud to cost mobile operators $5 billion globally in 2009 as many operators around the world have yet to comply with NRTRDE recommendations. Consequently, fraud will shift to those who are less well protected.

April 19th, 2009 CHICAGO - International Certified Fraud Deterrence Program Launches May 10-14, 2009 Reed Smith LLP (www.reedsmith.com), one of the 15 largest law firms in the world, today announces its selection as the legal education partner for an international series of Certified Fraud Deterrence (CFD) training programs being launched by the International Association of Consultants, Valuators and Analysts (IACVA, www.iacva.org). Cendrowski Corporate Advisors (CCA, www.cca-advisors.com), a financial operations consulting firm with offices in Chicago, IL and Bloomfield Hills, MI, created the proprietary CFD training program that is now licensed to IACVA for these international fraud training seminars.

September 30th, 2009 LONDON - For the first time the advertising market has experienced a significant shift this year, as companies are spending more money on the Internet than on television for advertising. Spending on Internet advertising grew 4.6 per cent in the first half of 2009 to hit 1.7 billion pounds, according to digital marketing trade body Internet Advertising Bureau (IAB).

September 7th, 2009 Privacy bill would set rules for online marketingHere is a look at some of the things that Rep. Rick Boucher, chairman of the House Energy and Commerce Subcommittee on Communications, Technology and the Internet, hopes to put in a bill governing Internet advertising.

July 21st, 2009 MUMBAI - Tata Communications, a leading telecom and Internet services provider, Tuesday launched advanced ethernet services to help its customers experience high-speed, secure and cost-effective bandwidth. Ethernet is a widely installed local area network (LAN) technology.

April 23rd, 2009 LONDON - Web founder Tim Berners-Lee has warned against Internet service providers' plans to show specific advertisements to their clients depending on their browsing habits. The MIT professor, at a Web conference in Madrid, expressed his concern over the new software, entitled Webwise, which replaced standard online ads with those of the browser's dominating interests.

July 21st, 2009 Named for lunar lander, Module McGhee rockets onThe day Apollo 11 landed on the moon 40 years ago, it inspired Eddie Lee McGhee to name his newborn daughter after the lunar lander. But he didn't name her Eagle.

June 5th, 2009 Internet ad revenue falls 5 pct in first quarterPHILADELPHIA — Internet advertising revenue is down 5 percent. The decline in the first quarter of 2009 represents the first year-over-year decline in seven years as the recession takes its toll even on the hardiest of ad sectors.

April 15th, 2009 LONDON - Britain's failure to protect its citizens from secret surveillance on the Internet is to be investigated by the European Commission. According to The Independent, the move will fuel claims that Britain is sliding towards a Big Brother state and could end with the Government being forced to defend its policy on internet privacy in front of judges in Europe.

September 2nd, 2009 NEW DEHI - Advertising revenues in the second half of the year are set to grow more than 65 percent, says a study. The industry logged just Rs.7,452 crore in January 1-June 30 this year, a whopping Rs.1,414 crore less than what it made in the same period last year, according to the mid-term review of the Pitch Madison Media advertising outlook 2009.

July 27th, 2009 WASHINGTON - A University of Alabama at Birmingham (UAB) expert has warned that fake Internet postcards circulating through e-mail inboxes across the world are carrying links to the virus called Zeus Bot Gary Warner, director of computer forensics at the UAB, says that Zeus Bot has been named America's most pervasive computer Botnet virus by Network World magazine, reportedly infecting 3.6 million U.S. computers. "These fake postcards ask users to click and download to view the contents, and as soon as that click is made the Zeus Bot malware has infected their computers.

June 16th, 2009 NEW DELHI - Newspaper publishers all across the globe are finally beginning to understand that there is going to be a different future for the growing classified advertising booking businesses. A multi-billion dollar market, booking of Classified Advertisements is now fast moving online.