HYDERABAD - Online marketing has been made easy and accessible to manufacturers, organised and individual retailers with the introduction of a multi-channel online retail solution by Reasoning Global e Applications.

Following the present menacing gloom of recession on markets across the board, Reasoning launched MartJack, the multi channel online retailing solution as the perfect remedy to counter present market conditions.

Cost cutting has become the norm for businesses in an effort to reduce overheads. While travel, leisure and ad-spend are first amongst expenses to face the axe, businesses also have to continuously seek the right alternative resources to keep sales figures looking upwards.

“Resisting the mounting problems of market crisis and increasing sales have become a big challenge for enterprises today. It is necessary to harness all the touch points of a customer through an effective marketing and retailing solution and thus increase sales. The early bird, in this case, will catch the worm,” said Girish Kasliwal, Vice President, Reasoning.

He further added, “Targeted marketing is the most appropriate approach which is now easily possible at an affordable price through our e-enabler platform, MartJack.

Retailers can now make their online store (webstore) accessible to a wider audience through the internet and mobile, helping them increase footfalls to their physical stores.”

Explaining the structure and functionality of MartJack, Girish specifies that it is an ultimate blend of retailing with internet and mobile technologies keeping the new breed of tech savvy customers in mind. Customers search for products, prices, deals or promotional offers and place of availability on the web. Preferring to shop locally, online customers also search for local availability of products.

Narrowing the efforts of product searches to the least possible levels, MartJack built webstores give maximum information to online customers. All the information is as real-time online as the physical store of the retailer.

Moreover, MartJack builds online stores with local online identity. When online customers undertake a search, MartJack enabled webstores figure amongst the search results. All the customer has to do is simply reach a purchase decision and buy the product at the nearest store.

While MartJack helps increase footfalls to stores, it also helps in generation of leads, resulting in an increased sales volume.

With MartJack retailers also have the ability to reach customers online in a cost effective way thus increasing the ROI of their ad-spend.

“It is a wonderful experience for us after the implementation of MartJack e-enabler platform. The results started as soon as the configuration was done by creating online stores with local online identity. Now our customers find our store nearest to them through an online search,” said Jeetendra Joshi ,VP , Geetanjali Diamonds.

Another MartJack early adopter, Prashant Lahoti, M.D, Acess2Future, said, “With MartJack we have achieved complete market penetration through effective online presence. This one time investment has allowed us to run our local online IT retail chain stores live online throughout the year. MartJack is more affordable than any other media, and, of course, the perfect online retail solution for the current recession.”