MUMBAI - MyBand, the single largest destination for Indian music bands, announced the launch of its digital store today.

The digital store will enable all bands and artists to make available their owned content and enable online based transaction and sale of tracks from their released albums and yet to release albums, directly to the consumers.

It’s the dream of any artist - big or small to have a record label produce his album and make it available through physical distribution, the album available at all music outlets.

But the barriers are high and seldom have few made it to through the doors of the record label. With Bollywood music ruling the market with massive promotions on television it’s indeed a tough call for the labels also to promote independent musicians and bands.

MyBand digital store is a unique offering to bridge the gap between artists and the listeners who, can now download individual digital tracks or complete albums in simple clicks across various genres of music.

This provides the users / listeners an opportunity to cheery pick content of their choice, which available for downloads through MyBand digital store. MyBand Digital store provides users a unique online experience.

Speaking on the occasion Debashis Dey, founder of MyBand said, “MyBand Digital store is a platform designed on requests of Artists who we have personally met. At every occasion we have been told by Artists that they require a platform independent of Record labels and controlled by them. MyBand Digital store is a step closer to fulfill the artist requirement. MyBand Digital Store is flexible - the artists decide at what price he wants to sell his tracks or albums - the site only keeps a small percentage as management costs post the transaction is complete and acknowledged by the user.”

He also added, “That the online store should not be seen as a conflict of interest by the Music labels and wishes that more record labels are partnering Media Plus in order to provide online downloads of their existing catalogues”.

MyBand Digital store also comes at a time when all reports and studies indicate that online digital sales of music is poised to surpass physical sales.

Current analysis by IMI and Soundbuzz projects that the music industry will grow to Rs 4,100 crore in 2009 from Rs 1,450 crore in 2005. And this growth will be mainly driven by online and digital downloads, which will account for 88 per cent of the music industry’s revenues. This will also be accounted for, by mobile downloads in various formats.

MyBand.co.in is powered by Media Plus and is an advanced music community for Indian music bands to showcase their music and creations as also interact with fans friends and visitors.

MyBand also promotes artists through their various gigs and events across select venues in India. (ANI)