CHENNAI - With the recruitment market shrinking due to the global economic slowdown, job portals are working on new strategies like launching city-specific portals or targeting fresh graduates.
While Times Business Solutions that owns the portal www.timesjobs.com is betting on city-specific portals, Info Edge that owns naukri.com and a city-based learning management firm Expertus have come out with job portals exclusively for fresh graduates.
According to Vivek Madhukar, vice president of timesjobs.com, the content and the jobs listed in city portals are more focussed and serve the interests of both job-seekers who would like to stay at a particular location and recruiters who like to recruit people already based in the city.
“Both job seekers and employers prefer specific locations,” Madhukar said.
Times Business plans to have around eight city-specific portals including those launched already for Delhi and Mumbai.
“After the launch of the Delhi site (www.delhi.timesjobs.com), the number of hits jumped 38 percent, job listings by 27 percent and applications by 25 percent,” he said.
“The next city portal will be Bangalore-centric.”
Expertus, however, has decided to be even more focussed — and target fresh graduates.
Explaining the rationale behind the move, the company’s managing director of global operations, Srini Krishnamurthi, told IANS: “Popular job portals like naukri.com, timesjobs.com cater to everybody. A fresh graduate’s resume there is like putting a drop of water in an ocean.”
According to him, the best way a fresher can get a job is in the college itself with the placement officer interfacing between the campus and the corporate world.
Naukri.com, too, feels first-time job seekers open up a new segment.
Said Deepali Singh, business head at www.firstnaukri.com: “India has over 5,000 recognised management colleges, yet the placement procedure remains offline for most of these colleges.”
A job portal for freshers like www.firstnaukri.com and www.my-c2c.com will enable colleges to migrate from campus recruitment to online mode by uploading resumes of their students on the portal.
“This would help the recruiters to do first round of short-listing online. Second, there is no specialised portal which allows recruiters to showcase internship jobs or limited period projects for students. Firstnaukri.com will attempt to fill this gap in the online space,” added Singh.
Krishnamurthi of Expertus said job portals for freshers offer tier-two and tier-three colleges an opportunity to showcase their students to the corporate world, as leading firms usually visit only the top colleges.
According to him, conventional campus hiring made talent supply seem short, increasing the wage bills for firms.
Expertus is now planning to launch a similar portal in Malaysia with a local partner there.
Times Business is also catering to the segment.
“It (portal for freshers) does not serve our primary purpose of finding for people the right job, at the right time and place. (But) we have a special section and micro site on timesjobs.com called ‘CampusDirect’ that showcases freshers to employers,” Singh pointed out.
(Venkatachari Jagannathan can be contacted at v.jagannathan@ians.in)
–Indo Asian News Service
Related News
UAE sets up public debt management unitSeptember 7th, 2009 ABU DHABI - The United Arab Emirates (UAE) finance ministry has set up a special unit to manage public debt, WAM news agency reported Monday. The Public Debt Management Unit will, among other things, be responsible for the development of strategies for debt and risk management and refer these strategies to the cabinet.
Differences remain between rich, developing economies: LamySeptember 4th, 2009 NEW DELHI - Key differences still remain between rich economies like the US and advanced developing nations like India, China and Brazil, said World Trade Organisation (WTO) Director General Pascal Lamy here Friday. The US is ready to even clinch a final deal, but that may not exactly be the Indian view or a Chinese view or the Brazilian view, Lamy said at an interactive session organised by the Confederation of Indian Industry (CII) here, after the conclusion of the two-day mini-ministerial meeting among representatives of some 40 key WTO members.
iXiGO.com delivers superior ROI for advertisersAugust 11th, 2009 NEW DELHI - iXiGO.com (www.ixigo.com), India's fastest-growing travel site, has released an advertiser case study (available at http://bit.ly/ixigocase) with key metrics which outline its superior performance as a media platform while highlighting benefits that advertisers have derived from branding campaigns on it. Analysis of advertiser performance data indicates that iXiGO.com has delivered superior return on investment (RoI) to premium advertisers in comparison to horizontal portals and horizontal search engines.
Over 75 networking portals for farmers developedJuly 28th, 2009 NEW DELHI - The government has developed over 75 portals dedicated to the farm sector in a bid to make farmers aware of developments in technology and connect them better to the market, it said here Tuesday. "For agricultural growth, it is very important to equip farmers with the latest technology.
McDonald's 'Dollar Menu' an ideal model for corporate success in tough timesJuly 15th, 2009 WASHINGTON - McDonald's 'Dollar Menu' has been instrumental in maintaining leading fast food chain's profitability even in tough times, according to a Tel Aviv University researcher. Dr. Itai Ater insists that McDonald's "Dollar Menu" is an ideal model for corporate success in the times of economic crisis.
How individuals and communities respond to major climate eventsJune 20th, 2009 WASHINGTON - In a new study, a scientist and her team have explored various means by which individuals and communities are responding to weather and climate change. The scientist in question is Dr.
US, India discuss how to bring down trade barriersJune 18th, 2009 WASHINGTON - India and US will consult with public and private stakeholders on how to bring down trade barriers and open markets for exporters as they discuss multilateral issues like the Doha round of world trade talks even as Washington expects New Delhi to take "bold steps" on trade liberalisation and economic reforms. Visiting Indian Commerce and Industry Minister Anand Sharma and US Trade Representative (USTR) Ronald Kirk agreed on such consultations during a meeting Wednesday to discuss strengthening the bilateral US-India trade relationship.
Biden: Unemployment numbers reflect tough times for many, but signs of hope as wellJune 5th, 2009 Biden: Tough times but hopeful signs in economyWASHINGTON — Vice President Joe Biden says the highest unemployment rate in more than 25 years underscores the tough times many Americans still face, but that the slowing rate of job losses reflects some "signs of hope" too. Biden said he will join President Barack Obama on Monday in seeking to ramp up the pace this summer of the massive economic stimulus effort that Congress approved earlier this year.
Look to the past in order to mitigate worst effects of climate changeMay 28th, 2009 WASHINGTON - In a new research, scientists have suggested that people today and in future generations should look to the past in order to mitigate the worst effects of climate change. The international study involves researchers from Britain, Cuba and Canada.
EW Scripps CEO tells shareholders that content key amid tough timesMay 6th, 2009 EW Scripps CEO says company focus on contentCINCINNATI — The head of E.W. Scripps Co. said Tuesday that content remains a major focus for the media company as it moves through the tough economic times facing the industry.
Cink says players should support PGA Tour's corporate sponsors in tough economyApril 27th, 2009 Cink says players should support tour's sponsorsCROMWELL, Conn. — Stewart Cink says pro golfers need to more in tough economic times to support corporations that have made a commitment to the PGA Tour.
Tough times ahead for Indian exporters, forecasts Moody'sApril 1st, 2009 NEW DELHI - With giant economies like the US and Europe continuing to reel under recession, Indian exporters face tough times ahead, the economic analysis arm of global rating agency Moody's said Wednesday. 'Tough times for Indian exporters will last for some time yet as giant economies such as the US and Europe are still deep in recession,' said Sherman Chan, an economist with Moody's.com, in a statement.
After Nano car, co-branded phones, watches, Tees await customersMarch 24th, 2009 MUMBAI - A host of co-branded merchandise, including watches, T-shirts and phones, will be tagged with the Nano brand, Tata group officials announced Monday while unveiling the commercial launch of their 'People's Car'. 'The Tata Nano comes with an attractive range of accessories and merchandise,' said Rajiv Dubey, president of the company's passenger cars division.
Want to marry a star look-alike? Matrimony site shows howMarch 4th, 2009 CHENNAI - People seeking marriage can zero-in on life partners resembling celebrities who torment them in their sleep - with the help of a new facial search technology available on marriage portal www.bharatmatrimony.com. The face recognition technology works on the dimensions of a celebrity's face, measures distances between the various features and matches these with photos on the matrimony portal.
Leather industry conference in Chennai from ThursdayJanuary 27th, 2009 CHENNAI - Facing tough times ahead on account of the economic meltdown in Europe and the US, around 160 participants will discuss the challenges and opportunities for the leather industry at a seminar to be held here. Organised by the Central Leather Research Institute (CLRI), the two day event - the 43rd Leather Research Industry Get Together (LERIG 2009) - will be inaugurated Thursday by Planning Commission member V.L.
Loading ...