Allstate names former GM executive to chief marketing officerOctober 12th, 2009 Allstate names chief marketing officerNORTHBROOK, Ill. — Allstate Corp.
AOL's running man icon, Budweiser's Clydesdales join Madison Avenue Advertising Walk of FameSeptember 21st, 2009 AOL icon, Budweiser horses join NYC walk of fameNEW YORK — American consumers have voted to add AOL's running man icon and the Budweiser Clydesdales to The Madison Avenue Advertising Walk of Fame in Manhattan. The Virginia Bureau of Tourism slogan "Virginia is for Lovers" and the State Farm's "Like a good neighbor, State Farm is there" also were inducted Monday, the first day of Advertising Week.
Telecom, auto ad budgets fall, sales grow: AssochamSeptember 20th, 2009 NEW DELHI - Companies in the telecom and auto sectors have witnessed robust growth in turnover despite not increasing their advertisement budgets, according to the Associated Chambers of Commerce and Industry (Assocam), an industry lobby. In a study titled "Cost-Benefit Analysis of Advertisement Campaigns", Assocham said: "The amount spent on the marketing expenses in proportion to the sales has undergone a substantial decline in 2008-09."
However, it added that Indian telecom and auto companies, "despite spending less on their advertisement and promotion campaigns, were able to increase their sales volume significantly".
Sapient extends marketing services to IndiaSeptember 17th, 2009 NEW DELHI - Sapient today announced that it is extending its comprehensive suite of marketing services to India. The company has been operating in India for more than a decade and is recognized for its deep technology expertise and collaborative, client-centric culture.
Advertising revenues set to grow 65 percentSeptember 2nd, 2009 NEW DEHI - Advertising revenues in the second half of the year are set to grow more than 65 percent, says a study. The industry logged just Rs.7,452 crore in January 1-June 30 this year, a whopping Rs.1,414 crore less than what it made in the same period last year, according to the mid-term review of the Pitch Madison Media advertising outlook 2009.
Newspapers' 2Q advertising sales plummet 29 percent, reducing revenue by $2.8B from last yearAugust 27th, 2009 Newspaper slump deepens as 2Q ad sales fall 29 pctWASHINGTON — Newspaper advertising sales shrank by another $2.8 billion in the second quarter, a 29 percent decline from the same time last year. The numbers released Thursday by the Newspaper Association of America show the industry's financial woes deepened in the April-June period.
iXiGO.com delivers superior ROI for advertisersAugust 11th, 2009 NEW DELHI - iXiGO.com (www.ixigo.com), India's fastest-growing travel site, has released an advertiser case study (available at http://bit.ly/ixigocase) with key metrics which outline its superior performance as a media platform while highlighting benefits that advertisers have derived from branding campaigns on it. Analysis of advertiser performance data indicates that iXiGO.com has delivered superior return on investment (RoI) to premium advertisers in comparison to horizontal portals and horizontal search engines.
McGraw-Hill 'exploring strategic options' for BusinessWeek, raising questions about its futureJuly 13th, 2009 McGraw-Hill might turn the page on BusinessWeekSAN FRANCISCO — BusinessWeek magazine is the latest major publication facing an uncertain future amid a deep advertising slump that's draining its main source of revenue. McGraw-Hill Cos., BusinessWeek's New York-based owner, sounded the alarm Monday by announcing it's "exploring strategic options" for the 80-year-old magazine.
IndiaMART.com registers 40 percent growth in recession timeJuly 9th, 2009 NEW DELHI - IndiaMART.com registered an impressive growth of 40 per cent in revenues for 2008-2009 despite an economic downturn. he growth in revenues has also been backed by a robust 52 per cent growth in supplier registrations.
Craigslist revenue on pace for 23 pct gain to $100M this year as other ad-driven media sufferJune 10th, 2009 Study: Craigslist revenue to climb 23 pct to $100MSAN FRANCISCO — Craigslist, one of the Internet's top sites for classified ads, is thriving while newspapers and other marketing-driven media are reeling from huge revenue losses. That's the conclusion of a report released Wednesday.
Internet ad revenue falls 5 pct in first quarter, first year-over-year decline since 2002June 5th, 2009 Internet ad revenue falls 5 pct in first quarterPHILADELPHIA — Internet advertising revenue is down 5 percent. The decline in the first quarter of 2009 represents the first year-over-year decline in seven years as the recession takes its toll even on the hardiest of ad sectors.
Lee Enterprises post smaller fiscal 2nd-qtr loss, as charges narrow; ad sales drop 24 percentMay 8th, 2009 Lee Enterprises posts loss for fiscal 2QDAVENPORT, Iowa — Lee Enterprises Inc., publisher of the St. Louis Post-Dispatch and other newspapers, said Thursday that its fiscal second-quarter loss narrowed because of smaller write-downs on the value of its assets.
Clear Channel cutting 590 jobs in radio division in second mass layoff this yearApril 29th, 2009 Clear Channel cutting 590 radio jobsSAN ANTONIO — Clear Channel Communications Inc., the largest owner of U.S. radio stations, said Tuesday it is cutting 590 jobs, including some on-air personalities, in its second round of mass layoffs this year amid pressure from the recession and evaporating advertising budgets.
Report finds state budgets hammered by national recessionApril 23rd, 2009 Report: Recession hurts state budgetsNEW YORK — The national economic recession has hammered state budgets nationwide, with at least 43 states projecting deficits totaling more than $121 billion next year, a new report found. The survey released Tuesday by the National Conference of State Legislatures also found two-thirds of states expect budget deficits in 2011, forcing lawmakers to find further savings on top of deep cuts they've already made to education, health care, corrections and other programs.
McClatchy reports 1Q loss of $37.5M as falloff in advertising takes results below estimatesApril 23rd, 2009 McClatchy reports wider 1Q loss as ad sales dropNEW YORK — Newspaper publisher The McClatchy Co. reported a sharper, larger-than-expected loss and a 25 percent decline in revenue for the first quarter, as the recession hit advertising revenues for both newspapers and Web sites.