Telecom, auto ad budgets fall, sales grow: AssochamSeptember 20th, 2009 NEW DELHI - Companies in the telecom and auto sectors have witnessed robust growth in turnover despite not increasing their advertisement budgets, according to the Associated Chambers of Commerce and Industry (Assocam), an industry lobby. In a study titled "Cost-Benefit Analysis of Advertisement Campaigns", Assocham said: "The amount spent on the marketing expenses in proportion to the sales has undergone a substantial decline in 2008-09."
However, it added that Indian telecom and auto companies, "despite spending less on their advertisement and promotion campaigns, were able to increase their sales volume significantly".
Oregonian publisher Fred Stickel, 87, announces retirementSeptember 9th, 2009 Oregonian publisher Stickel to retirePORTLAND, Ore. — Fred Stickel, publisher of The Oregonian since 1975, is retiring.
Orange Country Register publisher Freedom Communications files for Chapter 11September 1st, 2009 Freedom Communications files for Chapter 11WILMINGTON, Del. — The owner of the Orange County Register in California and dozens of other newspapers became the latest publisher Tuesday to seek bankruptcy protection, hurt by a jarring drop in advertising revenue.
Ex-publisher of Philly newspapers working for creditors in bankruptcy fight for controlAugust 28th, 2009 Philly newspaper creditors hire ex-publisherPHILADELPHIA — Creditors seeking to take control of Philadelphia Newspapers in a hard-fought Chapter 11 bankruptcy case have hired a former publisher of the two daily newspapers. The creditors say retired publisher Bob Hall would be part of the management team if they take over the company.
New option for students fed up with textbooks costs: Rent directly from publisherAugust 13th, 2009 College textbook publisher will lend to studentsA college textbook publisher says it will be the first in the industry to rent books directly to students. Stamford, Conn.-based Cengage (SEN'-gage) Learning says it will cost 40 percent to 70 percent less than the suggested retail price.
Textbooks for rent: Publisher becomes first to offer college students the option of rentingAugust 13th, 2009 College publisher will rent textbooks to studentsSTAMFORD, Conn. — A college textbook publisher said Thursday it would become the first to rent titles directly to students, another option for students fed up with spending $100 or more to buy books they have little use for after a semester.
Publisher of Journal Sentinel to cut 92 jobs, or 6 percent of work forceAugust 4th, 2009 Publisher of Journal Sentinel to cut 6 pct of jobsMILWAUKEE — The publisher of the Milwaukee Journal Sentinel is cutting 92 jobs as the current advertising slump continues to ravage the newspaper business. The cuts represent 6.2 percent of the work force at Journal Sentinel Inc.
Miss California USA may have lost her crown, but she's gained a book deal, publisher saysJuly 20th, 2009 Miss California lost crown, but gains a book dealNEW YORK — The former Miss California who was stripped of her title last month has a book deal. Carrie Prejean will publish a memoir called "Still Standing." Conservative book house Regnery (REG'-nur-ee) Publishing said Monday that it will release the book.
Marketing campaign for 'The White Tiger' wins Asian prizeJuly 17th, 2009 NEW DELHI - The marketing campaign for the Man Booker winning novel, The White Tiger by Aravind Adiga, has bagged the 'Excellence Award (best book)' of the Asian Multimedia Publishing Award 2009. The campaign was adjudged the best for using multimedia marketing by a publisher in the most effective way.
Recession-hit Gujarat auto part makers hope for budget concessionsJuly 4th, 2009 RAJKOT - Auto part makers in Rajkot are hoping for concessions in excise duties and taxes in the coming budget. The city, which has with over 5,000 small and medium scale industries, is a hub for making auto parts.
Obama to create council to coordinate government's efforts to help auto industryJune 23rd, 2009 Obama wants new council to help auto industryPERRYSBURG, Ohio — A new government council will help workers tied to the auto industry transition to new manufacturing opportunities, including jobs in alternative energy, Vice President Joe Biden said Tuesday. Biden toured the northwestern Ohio headquarters of the Willard & Kelsey Solar Group, which plans to begin large-scale production this year of solar panels.
USA Today to charge readers for new 'e-edition' launching this summer, publisher saysJune 10th, 2009 USA Today to introduce digital edition, for a feeNEW YORK — The new publisher of USA Today plans to introduce an electronic replica of the printed newspaper and charge readers for it. The new version will be sent by e-mail to readers beginning Aug.
Federal prosecutor threatens to sue publisher, alleging errors in book about terrorism casesJune 9th, 2009 Fitzgerald threatens to sue publisher over bookCHICAGO — The top federal prosecutor in Chicago is threatening to sue publisher HarperCollins, calling a book about the war on terrorism that focuses in part on cases he handled "a deliberate lie masquerading as the truth."
If HarperCollins publishes the new edition of "Triple Cross" by Peter Lance this month "and it defames me or casts me in a false light, HarperCollins will be sued," Patrick Fitzgerald said in a letter to the New York-based company. The book focuses on, among other things, major terrorism cases that Fitzgerald prosecuted when he was an assistant U.S.
Reading Eagle cuts 52 jobs, about 12 percent of work force, citing troubled economy, industryMay 1st, 2009 Eastern Pennsylvania newspaper cuts 52 jobsREADING, Pa. — The publisher of the Reading Eagle says the newspaper company has laid off 52 workers.
Flu outbreak leads to six-figure deal for book on virusesApril 30th, 2009 Six-figure deal reached for book about virusesNEW YORK — The swine flu outbreak has boosted sales for an acclaimed history of the 1918 pandemic, and helped biologist Nathan Wolfe get a six-figure deal for a book about viruses. As of Thursday afternoon, John M.
July 31st, 2009 at 4:51 pm
I’m Luther Green with ‘Greencross Publishers’, we publish religious, and hunting and animal books with christian values. Our books have got great reviews from readers ages 15-65. The book is in christian and other book stores, as well as hunting stores. We lack the means to promote our books and get them into the book stream. Any and all help/advice you can give me would be appreciated. Contact me at ph. 706-694-8494.