Asian recognition for marketing of book

October 12th, 2009 Allstate names chief marketing officerNORTHBROOK, Ill. — Allstate Corp.

October 1st, 2009 NEW DELHI - GAIL India Thursday welcomed the petroleum ministry's proposal to allow it to charge marketing margin on sale of subsidised natural gas, saying it would help the company invest more in servicing bad debts and expanding markets. "We are very happy that the government is considering it," GAIL chairman B.C.

September 10th, 2009 NEW DELHI - The Union Cabinet today approved the Indian Medicine Central Council (Amendment) Bill, 2009 for amending the Indian Medicine Central Council Act, 1970. "Sowa-Rigpa" commonly known as 'Amchi' is one of the oldest surviving system of medicine in the world, popular in the Himalayan region of India.

August 3rd, 2009 THIRUVANANTHAPURAM - Kerala Tourism has been awarded the 2009 Pacific Asia Travel Association (PATA) Gold Award in the marketing destination category and has been selected as "best in class" from amongst 236 entries worldwide. The award ceremony will take place Sep 25 during the PATA Travel Mart 2009 in Hangzhou, China, according to a Kerala Tourism release issued here Monday.

July 17th, 2009 NEW DELHI - The marketing campaign for the Man Booker winning novel, The White Tiger by Aravind Adiga, has bagged the 'Excellence Award (best book)' of the Asian Multimedia Publishing Award 2009. The campaign was adjudged the best for using multimedia marketing by a publisher in the most effective way.

June 19th, 2009 NEW DELHI - Teddy bears, move over. The booming book bazaar in India is enticing children who are barely out of their nappies.

June 18th, 2009 NEW DELHI - Asia Brand Congress is being held from past 17 years and this is the first time they are organizing World Brand Congress where other countries including Asian countries are invited. One of the Key features of the World Brand Congress will be Global Brand Excellence Awards.

June 15th, 2009 NEW DELHI - MAA Worldwide champions the highest standards of excellence and recognition in the marketing communications industry via the highly successful Globes Awards. MAA Globes has recently invited Ambika Sharma to judge the entrants in the 2009 Marketing Agencies Association Worldwide's GLOBES Recognition Programme.

May 25th, 2009 NEW DELHI - The recently concluded general election, in addition to being the world's largest democratic exercise involving 714 million voters and costing over $2 billion, was also a marketing war, with political parties trying to woo voters with the latest media techniques and business strategies. Putting to practice techniques taught at B-schools to upstage competition, campaign managers used everything from the rudimentary 4 Ps of marketing - product, price, place and promotion - to latest marketing ideas for a digital generation, says Arun Kumar, a senior official in the Himachal Pradesh government, in his new book.

May 11th, 2009 NEW DELHI - People for Ethical Treatment of Animals (PETA) has been named India's largest animal rights group by the Limca Book of Records. 'To be recognised by the Limca Book of Records is a great honour.

May 8th, 2009 MUMBAI - The Search Engine Marketing Professional Organization (SEMPO), www.sempo.org, announced that, as part of its Asia tour, it will visit Mumbai on June 15. Mumbai is one stop in a three-city Asian tour that SEMPO is undertaking to foster the awareness of search engine marketing and connect professionals in the region with Western markets.

April 2nd, 2009 NEW DELHI - G4S, the leading professional security organization in India, has entered the prestigious Limca Book of Records by making a new record. The Limca Book of Records has awarded a certification to G4S, stating, "G4S India, the leading security and related services provider, employing 1,30,000 people across 180 offices, has retained its first employee, Hari Singh Negi ( DOJ Oct 1, 1989), Vice President, Administration and the 1,00,000th employee S Srinivasana (DOJ July 27, 2006), Data Entry Operator." This new Indian record by G4S will feature in the 2009 Edition of Limca Book of Records.

March 26th, 2009 MUMBAI - Leading brand promotion agency Candid Marketing Thursday said it would buy out the controlling 66 percent that International Marketing and Sales Group (IMSG) holds in that company. The Britain-based IMSG picked up the 66 percent stake in Candid Marketing for $5.5 million in 2006 to expand its footprint in India.

February 5th, 2009 MUMBAI - After successfully dabbling in movie production and distribution, the Reliance-Anil Dhirubhai Ambani Group (R-ADAG) has now forayed into the movie marketing arena through their new division BIG Boom. BIG Boom is a comprehensive movie and entertainment marketing division of Reliance BIG Entertainment Ltd.

January 28th, 2009 NEW DELHI - For all those booklovers waiting to unearth a mystery or thriller classic in a book-store maze, HarperCollins India offers a month long Chills and Thrills Festival '09 starting Feb 1. 'Chills and Thrills Festival '09 will promote the writings of evergreen thriller specialists Agatha Christie and Sydney Sheldon, challenger to Dan Brown's crown Sam Bourne, Michael Crichton, Jack Higgins, Alistair MacLean, and military writer Mukul Deva to name a few,' Lipika Bhushan, marketing manager for Harper Collins India said.