AdWatch: Some ads in the TV fight on health care
SPONSOR: Patients United Now, a project of the conservative Americans for Prosperity Foundation.
AIRING: In Alaska, Arkansas, Indiana, Iowa, Louisiana, Maine, Montana, Nebraska, North Dakota, South Dakota, Virginia and Washington, D.C., various dates between May 27 and June 29, cost $1.8 million.
AIM: To accuse advocates of a health care overhaul of wanting to bring Canadian-style, government-run medical care to the United States.
HIGHLIGHTS: With shots of the Canadian flag and a hospital corridor, a narrator says that in Canada, “Some patients wait a year for vital surgeries, delays that can be deadly. Many drugs and treatments are not available because government says patients aren’t worth it.”
SPONSOR: Health Care for America Now, sponsored by liberal groups, unions and The Atlantic Philanthropies.
AIRING: In Arkansas, Delaware, Florida, Iowa, Louisiana, Maine, New Mexico, North Carolina, Oregon, and Washington state from June 19-29, cost $1.1 million.
AIM: To pressure senators to support a federally run insurance option.
HIGHLIGHTS: As doctors are shown examining patients, an announcer says, “Keep the coverage you have now. Or choose from a range of plans, including a public health insurance option to lower costs and keep insurance companies honest.”
SPONSOR: The liberal Families USA and the industry group Pharmaceutical Research and Manufacturers of America.
AIRING: Nationally on CNN, MSNBC and Fox, began running June 30 for about three weeks, cost several million dollars.
AIM: To support idea of making quality health care affordable for everyone.
HIGHLIGHTS: Citizens discuss their problems with the health system. Summer DeMichael of Navarre Beach, Fla., says, “I couldn’t work because I was sick, and I couldn’t get better because I didn’t have health insurance.” As the screen shows the message, “Health Care Reform. Now,” DeMichael says, “This is one promise the politicians have to keep.”
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