WPP shares fall on revenue drop

LONDON — Shares in Britain’s WPP Group PLC, the world’s largest advertising company by revenue, dropped on Tuesday after the company reported a fall in first quarter revenue and said it would not meet its full year forecasts.

WPP, which owns Ogilvy & Mather, Young & Rubicam and Hill & Knowlton, said the economic downturn was most keenly felt in the United States, where clients cut spending in reaction to the global financial crisis. Revenue dropped 5.8 percent in the first quarter.

“Early indications are that like-for-like revenues will be below budget, closer to recent industry forecasts of mid-single digit declines, reflecting continued pressure in most regions” the company said in a statement to the London Stock Exchange.

“It will be difficult to maintain operating margins at the level achieved in 2008,” it added.

WPP had previously said it like-for-like revenue to fall 2 percent this year after a 2.7 percent increase in 2008, and that operating margins would be slightly down to 14.3 percent.

The company’s shares closed 3.9 percent lower at 424.25 pence ($6.20) in London.