Ads work better if all senses are involved

September 26th, 2009 NEW YORK - Cab drivers in Chicago are not only making a demand for a rate hike, they are also asking that riders who throw up in their cabs get slapped with a 50-dollar fee. The cabbies said on September 24 they want the city impose the penalty because of the work, and hours lost, which comes with cleaning a passenger's vomit, reports the New York Post.

September 24th, 2009 Census workers trained to deal with hostile peopleWASHINGTON — Violence against census employees is rare, the Census Bureau said Thursday, but it nevertheless trains its canvassers in how to deal with angry or hostile citizens. On Sept. 12, Bill Sparkman, a 51-year-old census canvasser, was found hanged from a tree in rural Clay County, Ky.

September 23rd, 2009 LONDON - Prince William has said his idea of royal duties was not to be "an ornament". The second in line to the British throne confessed at a St James' Palace forum that "there is a place" for shaking hands on official visits but he would rather be more involved than just "turning up and opening things".

August 29th, 2009 WASHINGTON - A team of scientists is exploring the fundamental basis for the unique sixth sense of fish to "touch" objects in their surroundings without direct physical contact, or to "see" in the dark, which could better equip robots to orient themselves in their environments with multiple sensors. The research work is being led by Professor Leo van Hermmen and his team in the physics department of the Technische Universitaet Muenchen (TUM) in Germany.

July 27th, 2009 WELLINGTON - A new study suggests that office romances are becoming more common in Australia. Published by Australia's Women's Health magazine, the poll of 671 women has shown that one in five Australian women finds romance in the workplace because longer working hours limit the number of ways they can meet a potential partner.

July 21st, 2009 WASHINGTON - Almost all food ads mention the taste of the food being marketed, however, a new study shows that tapping into other senses rather than just 'taste' can actually increase consumers' perceptions. Authors Ryan S.

July 1st, 2009 SOUTH CAROLINA - South Carolina Governor Mark Sanford on Tuesday came up with an amusing statement when he anointed his Argentine mistress as his soul mate. However, he did signify that he will try to fall back in love with his wife.

June 23rd, 2009 WASHINGTON - A father, who changes his baby's diapers and keeps a check on the child's day to day activities, is more likely to be more involved in the kid's school years as well, according to a University of Illinois study. The study explores the role of parent involvement on student achievement.

June 6th, 2009 WASHINGTON - NASA's Mars Reconnaissance Orbiter is in safe mode and in communications with Earth after an unexpected rebooting of its computer on the evening of June 3. The spontaneous reboot resembles a February 23 event on the spacecraft.

May 30th, 2009 SYDNEY - Australian researchers have said that ancient refuges could be the key to saving the country's unique biodiversity under threat from climate change. According to a report by ABC News, the researchers are mapping areas they believe could remain untouched, despite climate change, in an effort to save species from extinction.

May 29th, 2009 WASHINGTON - Scientists at the University of California, San Diego claim to have identified a mechanism of oxidative stress that prevents cellular damage. "We may drink pomegranate juice to protect our bodies from so-called 'free radicals' or look at restricting calorie intake to extend our lifespan," said Dr Trey Ideker, chief of the Division of Genetics in the Department of Medicine at UC San Diego's School of Medicine and professor of bioengineering at the Jacobs School of Engineering.

May 26th, 2009 LONDON - More than half a million assaults were either carried out by a girl or woman last year or involved a female as part of a group - and the trend is increasing, the Daily Telegraph can disclose. Women and girls were responsible for 13 per cent of all violent attacks in 2007/08, according to the British Crime Survey, which was the equivalent of 281,320 assaults, robberies and muggings, compared with 11 per cent in the previous year.

April 24th, 2009 LONDON - A respected Perth academic of Indian origin, who was threatened with deportation, was celebrating after being given a reprieve by the British Home Office. A judge had originally rejected Swarthick Salins application for leave to stay in Britain after his bank balance fell below the minimum level set by the UK Border Agency.

April 7th, 2009 WASHINGTON - There is no fooling the female nose when it comes to sniffing out vital information about you. Scientists say women are more attuned to get biologically relevant information in sweat that may guide them in choosing a mate.

March 7th, 2009 WASHINGTON - Animals facing threats warn members of their own species by releasing chemicals, prompting them to take appropriate evasive action. Rice University psychologist Denise Chen suggests a similar phenomenon also occurs in humans.