iPhone 3G Launch Dismal Failure in India (a small nation with 1.2 billion people)
Apple launched iPhone in India, a country with only 1.2 billion people and overall not considered rich like their counterparts in USA. In USA Apple launched iPhone for $199 only. Steve Jobbs also promised that it will be similalry priced across all markets. So how did they target a market of 1.2 B with a very high mobile pernetration and nowhere as rich as USA? By pricing iPhone 3G at 4 times the US price at Rs. 31, 000 only (and lockdown for a year to the service provider) and without 3G. Imagine how the market reacted…
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