Airtel.com takes you to vodafone website - Sleazy or Lazy?

airtel vodafoneHow many times have we talked about sleazy marketing strategies and lazy branding? Well, there are some who get away with cheap thrills like Sprite (whose only motto was to devalue Coke's rival Pepsi by mocking others), but then again, there are some who can give us the shock of our lives. Take Vodafone for example. I have always been fond of their amazing ads shown on TV and have respected the brains behind. But today, while surfing the internet, I typed www.airtel.com (as will most of the people who are curious to know about Airtel) and to my utter dismay, I found, I am redirected to Vodafone Spain! Airtel's most probabilistic domain taken up by Vodafone? Hijacked? WTH. Just try it out.

However, don't jump into conclusions yet. Read on to get more twists and meet the real villain.

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Vodafone Adopts Java MoM for High Speed Mission Critical Messaging

Vodafone Group Plc (www.vodafone.it) is arguably the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, India, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint ventures, associated undertakings and investments. Vodafone has chosen FioranoMQ, Java Messaging server, for a mission-critical system delivering over 2500 messages / sec.

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