Radio Giant Clear Channel launches online radio station after ad revenues fell in the real market
Radio giant Clear Channel amps up digital strategy
PHILADELPHIA — Clear Channel Communications Inc., the nation's largest owner of radio stations, is ramping up its strategy to stream radio to mobile phones, computers and other devices. On Monday, Clear Channel was officially launching an online media player that consolidates access to its roughly 850 radio stations at IHeartRadio.com. The player also serves as a streamlined showcase for advertisers — including full-page ads with interactive "widgets" that can be embedded in blogs.
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