To bing is not to search but to meet your need: Microsoft’s new ads indirectly shoot at Google
Microsoft ads say search is sick, Bing is the cure
SEATTLE — Microsoft Corp. is inventing a new malady for which its new Web search site, Bing, is the only cure. That's the premise of the $100 million, four-month advertising campaign Microsoft hopes will turn Bing into a verb and give the software maker a fighting chance against search leader Google Inc. — unlike its last redesign, Live Search, which launched four years ago to such little fanfare that many Web surfers still don't know where to find it online.
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