Is Internet Advertising losing its momentum in this recession?- Study
Reality bites Internet as 1Q ad sales fall 5 pct
SAN FRANCISCO — Internet advertising in the United States dropped 5 percent in the first quarter, marking the marketing medium's first downturn since 2002 when the Web was still recovering from the dot-com bust. The data released Friday by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP provided another reminder of the widespread pain wrought by the longest U.S. recession since World War II.
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