AP aiming for more lucrative deals with major Web sites as offline media slump worsens
AP eyeing better deals with Internet heavyweights
The Associated Press hopes to negotiate more lucrative licensing deals with major Web sites while mining new revenue from advertisers and readers as the 163-year-old news cooperative adapts to Internet-driven changes in the media. Chief Executive Tom Curley touched upon the AP's financial priorities in a Tuesday interview after a meeting with employees in which he discussed possible revenue opportunities and initiatives to protect online content.
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