URL redirection service is not new. Recently it has become extremely popular thanks to Twitter and its draconian 140 character limit on messages. Let's find out what URL redirection really is and what you can get out of it; advantages, disadvantages and finally some popular URL redirection services.

URL Redirection Service

URL redirection service fundamentally forwards one URL to another, normally in a different domain. For example if you want to tweet about 10 cheapest digital cameras below 100$ then the url itself will consume 63 characters, leaving only 77 characters for your tweet. Now that's bad. This is where a URL shortening & redirection service like bit.ly helps you. It will not only shorten the URL to a meager 21 characters - http://bit.ly/digicam but also gives it a meaningful name for your end users. When you click on the new URL (give it a try - http://bit.ly/digicam ) or type it in the browser, you are redirected to the original web page.

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