As part of the settlement in the click-fraud case - Lane’s Gifts v. Google, Google had agreed to have an independent expert examine click-fraud detection methods, policies, practices, and procedures and make a determination of whether or not Google have implemented reasonable measures to protect their advertisers.
The 47-page report, by Dr. Alexander Tuzhilin, Professor of Information Systems at NYU was filed with the court in Texarkana, Arkansas, today. It concludes that "Google’s efforts to combat click fraud are reasonable". He also explains the fundamental problem with automatically and algorithmically detecting click-fraud.
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