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Advertising agencies urge Justice Department to approve Yahoo, Microsoft search partnershipAd agencies urge DOJ to okay Yahoo, Micorosft deal WASHINGTON — Major advertising and marketing agencies are urging antitrust reviewers to approve a proposed online search partnership between Yahoo and Microsoft. Web-monitoring software reads kids’ private messages and sells data to advertisersWeb-monitoring software gathers data on kid chats Parents who install a leading brand of software to monitor their kids' online activities may be unwittingly allowing the company to read their children's chat messages — and sell the marketing data gathered. Procter & Gamble adds to its sports marketing game with major sponsorship of US Olympic TeamUS Olympic team adds big sponsor in P&G CINCINNATI — Let the games — and the ads — begin. YouTube hopes to sell more video makers on the virtues of ads as site strives to make moneyYouTube's new sales pitch: join our ad program SAN FRANCISCO — YouTube hopes to convert more amateur videographers into capitalists as it strives to show more advertising on its Web site and reverse years of uninterrupted losses. Google sells radio advertising business as part of plan to shed underperforming operationsGoogle sells underperforming radio ad business SAN FRANCISCO — Google Inc. has found a buyer for a radio advertising business it has abandoned as part of efforts to cut costs and jettison underperforming operations. Forget skipping commercials: Marketers finding new ways to get ads in front of TV viewersMore ads coming to TV _ even to one-time havens PHILADELPHIA — Coming soon to your TV: More advertising, in places you might not expect. Microsoft and Yahoo forge search partnership and tell Google: Bing it onMicrosoft, Yahoo team up to ding Google with Bing SAN FRANCISCO — Microsoft Corp. has finally roped Yahoo Inc. into an Internet search partnership, capping a convoluted pursuit that dragged on for years and setting the stage for them to make a joint assault against the dominance of Google Inc. A chronology of events leading to Microsoft and Yahoo’s Web advertising dealTimeline: Microsoft, Yahoo's road to partnership A chronology of key events leading to Microsoft Corp.'s deal with rival Yahoo Inc.: With fewer ads, more say for lower-rung workers, AOL tries to create a startup feelAOL tries to recapture that startup feeling NEW YORK — It might seem an odd move for a company that relies on money from advertising. Yet AOL is reducing the number of ads it shows on its home page and some other Web sites it runs. |
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