bingMicrosoft's hot on the heels to hype Bing at par with Google. With arrival of the much awaited Google killer nearing, things are opening up at their own pace. What's seems clear is that the new engine might not overwhelm Google's supremacy in search market, but its a far more competitive product than Live Search. Formerly, code named Kumo,  Bing is a new brand from Microsoft backed by a massive ad campaign. Bing is conspicuously imitating Google in all its frame upto the blue text that it used to display the search result. However, instead of plain white background Bing greets you with photographs. Clearly, Bing appears to amalgamate Web's most efficient planning and decision tools, say Yelp for restaurants, Amazon for shopping and Expedia for travel.
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