Compete: Free Website Ranking & Analytics
Compete is a relatively new player in website ranking and third party analytics, a space dominated so far by Alexa rankings and Google PageRank. Whereas Google PageRank is an approximate ranking for a single page, Compete rankings are, like Alexa, for the entire site and they offer it for free. In my initial analysis compete is far more accurate than Alexa. The other major players in this market are: comScore Media Metrix 2.0, Hitwise and Nielsen//NetRatings. Compete can be a very useful tool for web advertisers and venture capitalists. It allows independent assessment of sites to help estimate their advertisement potential as well as overall business potential (for web based businesses).
Compete is the brainchild of Bill Gross, a serial entrepreneur who previously started search engine GoTo which became Overture which pioneered the business of paid search, and was later acquired by Yahoo.
How does Compete measure the web traffic?
Compete estimates site traffic and engagement metrics based on the daily browsing activity of over 2,000,000 U.S. Internet users. Compete applies a rigorous normalization methodology, leveraging scientific multi-dimensional scaling (by age, income, gender and geography) to ensure metrics are representative of the U.S. Internet population. Compete members are recruited through multiple sources, including ISPs, the Compete Toolbar and additional opt-in panels to ensure a diverse distribution of user types and to facilitate de-biasing across the data sources.
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