Would you like to pay for Hulu's videos? In near future you might have to. AOL's new chief, Jon Miller is targeting all digital initiatives at Rupert Murdoch's News Corp. Within a short span of his new position, Miller has suggested that Hulu might add or move to a paid subscription model. Currently, Hulu is unique model that relieves the users with high quality content on demand with only one advertisement per commercial break. However, Hulu's total ad revenues is far less as compared to the traditional TV advertisements. The Hulu viewers are used to see charity ads at different slots when the company is unable to sell out its ad inventory. Millers contemplative thoughts might not be a mere speculation, as he owns a seat on Hulu's board (the Fox television network, a unit of News Corp., is part of the Hulu joint venture).
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