Microsoft to Launch Search Engine Bing with Massive Ads Campaign
Unable to stay at par Google's supremacy on search market, Microsoft is planning a massive advertising campaign for its new search tool Bing. Microsoft has replaced the codename Kumo for a new brand name Bing. The $80 to $100 million campaign would feature Bing in TV, radio, print as well as online, as reported by AdvertisingAge. When compared, the amount stands close to Google's entire advertising budget for 2008 that was $25 million, according to AdAge. Microsoft's campaign seems targeted at gobbling a chunk of Goolge the numero uno brand in search. This reminds of Microsoft's laptop ads against Apple. Microsoft CEO, Steve Ballmer is expected to demonstrate Bing this week during the D: All Things D conference, to be held from May 26 through 28. Still there are no clear indications that Ballmer would announce the launch date.
With Google retaining its top slot in the search engines market, Microsoft is trying to set its foot with new Live Search property. Microsoft's new face of Live Search, Kumo will be released at the D: All Things Digital conference, to be held in Carlsbad, Calif. from May 26-28, as reported in Wall Street Journal. The revamp of its search engine is clearly an attempt to put the breaks on Google's runaway success in the search market. 
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