google-ebooks-vs-amazon-kindleSearch Engine major Google Inc has confirmed its plan to launch an e-book retail program by the end of this year. The program is designed to  enable the publishers showcase and sell digital version of their books directly to the consumers. The program will allow the readers to download content onto PCs and portable electronic devices. The digital book program comes as a part of Google's initiative to advocate an open platform for reading and accessing books. The move puts Google Inc into a direct tussle with e-commerce giant Amazon.com that offers the wireless reading device, Kindle.
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