While I was dealing with salesforce.com review, I came across a lot of experts comparing it with another open source (customer) relationship management solution, CiviCRM. I had CiviCRM on my list of Top 10 CRM software. It is a web-based CRM tool basically designed to meet the needs of advocacy, non-profit and non-governmental groups. CiviCRM allows organizations to use a for-profit sales tool on nonprofit CRM purposes. The CiviCRM is also used by many NGOs including Amnesty International , Creative Commons and the Wikimedia Foundation.  Let's get into the CiviCRM to delve more into it. Full article (462 words) »

After my stint with the Sugar CRM from the Top 10 Customer Relationship Management Software , I decided to come up with one its rivals the Salesforce.com. The Salesforce CRM is one of most hosted web based CRM packages. The software streamlines the sales process of a company to save time and money. The Salesforce CRM assists sales, marketing, managing partner relationship, force automation, as well as customers care for businesses. This online CRM application allows strong support for tracking contacts, leads, and customer inquiries. It scores high on the reliability quotient and offers a full-time, in-house support for businesses. The system is designed to serve a variety of small-business users.

The key modules of the system include campaigns, leads, accounts, and opportunities, supporting majority of CRM functions. Since the Salesforce.com data centers host the web servers, the small businesses can escape the cost of investment in software license or new machines. The Professional edition is also available at a reasonable price. Salesforce.com allows full customization. Even a non-IT professional can configure and manage the customization. This CRM software keeps the pipeline organized and full of qualified leads.
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For every customer-focused company communication is the key Customer Relationship Management (CRM). Ideally, every interaction with a customer should be treated as an opportunity to make a new offer, build loyalty and accentuating the brand's reputation. To optimize the customer relationships it is imperative to integrate the marketing, sales, and service for a 360-degree customer insight. This is where the CRM software comes to play. Contemplation on the customer interaction can generate lucrative business insights. The CRM tools can help the management to drive customer's demand, increase customer retention and ensure that marketing resources can be optimized for larger gains. While choosing a CRM software several issues may erupt. There's a  profusion of information available online, but that's overwhelming. This necessitates a snapshot guide for the CRM sofware. Here are the top 10 CRM software sorted out for you. Full article (600 words) »