"Businesses are not paid to reform customers, they are paid to satisfy customers" is how Peter Ducker defined the purpose of management. Professionals working in the field of Customer Relationship Management today face a tough challenge of managing a huge customer base. The CRM software have revolutionized the way businesses used to think a decade ago. The CRM software have streamlined customer relationship resulting in increased productivity and reduces costs at the same time. The CRM software solution offer tools and solutions for improving and strengthening customer relationship. Researches by companies like Frost & Sullivan suggests that in future companies will be investing more in CRM segments such as marketing automation, customer analytics and closed loop marketing. Our reviews on CRM software were an effort to provide an insight into some of the top Customer Relationship Management products. Coming right behind the line, we would like to present a overview of the top 5 CRM software reviewed in our blog until now.

1. Sugar CRM
2. Infor CRM Epiphany
3. Salesforce.com
4. Microsoft Dynamics CRM
5. CiviCRM

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After my stint with the Sugar CRM from the Top 10 Customer Relationship Management Software , I decided to come up with one its rivals the Salesforce.com. The Salesforce CRM is one of most hosted web based CRM packages. The software streamlines the sales process of a company to save time and money. The Salesforce CRM assists sales, marketing, managing partner relationship, force automation, as well as customers care for businesses. This online CRM application allows strong support for tracking contacts, leads, and customer inquiries. It scores high on the reliability quotient and offers a full-time, in-house support for businesses. The system is designed to serve a variety of small-business users.

The key modules of the system include campaigns, leads, accounts, and opportunities, supporting majority of CRM functions. Since the Salesforce.com data centers host the web servers, the small businesses can escape the cost of investment in software license or new machines. The Professional edition is also available at a reasonable price. Salesforce.com allows full customization. Even a non-IT professional can configure and manage the customization. This CRM software keeps the pipeline organized and full of qualified leads.
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In my article on Top 10 Customer Relationship Management Software, I had highlighted one of widely adopted open source software - Sugar CRM. Here I want to share the review of the Sugar CRM software. Sugar CRM offers commercial open source customer relationship management applications for various companies around the world. There are two commercial products offered by SUgar CRM - Sugar Professional and Sugar Enterprise.  Sugar CRM seems to be designed for the budget conscious businesses looking to support the technology and business model without making a major investment in the first place. After the release of its version 4.5,  the application can also run with Microsoft's Windows Server operating system and SQL Server database. This has proliferated the acceptance of the application. Let's delve into it's features to discover more about the software. Full article (936 words) »