How many times have we talked about sleazy marketing strategies and lazy branding? Well, there are some who get away with cheap thrills like Sprite (whose only motto was to devalue Coke's rival Pepsi by mocking others), but then again, there are some who can give us the shock of our lives. Take Vodafone for example. I have always been fond of their amazing ads shown on TV and have respected the brains behind. But today, while surfing the internet, I typed www.airtel.com (as will most of the people who are curious to know about Airtel) and to my utter dismay, I found, I am redirected to Vodafone Spain! Airtel's most probabilistic domain taken up by Vodafone? Hijacked? WTH. Just try it out.

However, don't jump into conclusions yet. Read on to get more twists and meet the real villain.

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If Airtel users ever had a complaint (I am sure there are some) about network failure or poor connectivity in tele-communication, here is one reason. According to TRAI, Airltel is the most congested telecom network. I donno if you can boast of it if you are an Airtel subscriber. We are one. We use its high speed unlimited broadband plans and use airtel SIMs too. But certainly this means,- okay we are with the most popular telecom network, how cool. Now what's next? Vodafone is a close second by the way.

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Have we seen enough from the technology? Not at all. In this quest to proceed further, Bharti Airtel has signed exclusive agreements to make the world's first Windows based Online Desktop-powered by Microsoft and Nivio. With this one, AIrtel wants people to breathe in computers and broadband synonymously. This is really an important milestone not only because its first but also it rests the potential to usher in the era of broadband boon throughout India and not just a handful of people.

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Airtel is one of the biggest telecom service providers in India which includes a fair share of broadband and other internet plans too. They always try to push up their ever-so-reliable search engine to your mobiles or for internet. When I tried to use one, I was astonished to see the results. Because there were NONE. Absolutely none excepting some nonsense categories below and misplaced ads. With repeated searches upon various topics, Onspeedsearch from airtel couldn't bring me any luck or news. Here are some of the screen-shots.

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Apple launched iPhone in India, a country with only 1.2 billion people and overall not considered rich like their counterparts in USA. In USA Apple launched iPhone for $199 only. Steve Jobbs also promised that it will be similalry priced across all markets. So how did they target a market of 1.2 B with a very high mobile pernetration and nowhere as rich as USA? By pricing iPhone 3G at 4 times the US price at Rs. 31, 000 only (and lockdown for a year to the service provider) and without 3G. Imagine how the market reacted…

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