Is Google in Trouble?

This might come as a surprise to you in light of their recent Q3 results in which they beat forecasts by 31% increase in revenue. However let's look at the clear and omnious signs that even Google is not recession proof and may be in more trouble than you realize. Full article (820 words) »

Beware of Google AdWords Phishing Scam

One fine morning you may find an email like this in your mailbox:

Subject: Your ads have been suspended.

Dear Advertiser,
————–
We were unable to process your payment.
Your ads will be suspended soon unless we can process your payment.
To prevent your ads from being suspended, please update your payment information.
—————–
Please sign in
to your account at http://adwords.google.com/select/login,
and update your payment information.
——————————–
We look forward to providing you with the most effective advertising available.
Thank you for advertising with Google AdWords.

If you happen to be an AdWords advertiser this can send a chill down your spine. Relax, you have nothing to worry.

Full article (346 words) »

Simple Formulas for Context Sensitive Advertising & PPC Advertising

You have commonly heard terms like eCPM, CPM, CTR, Page Impressions, Page Views etc. What do they really mean. How are they related to each other? Let's explore these terms and their relations.

Full article (903 words) »
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