I came across a very interesting ad from Toto introducing Washlets to the US market. It employs nudity, specifically smiling asses to drive home its point - Washlet makes your ass happy. The ad was intriguing, the website cleanishappy uses Flash to create a very interactive presentation and drives home its point well. While it can be termed as a cheap trick, nevertheless one cannot deny the appropriateness of the advertising in the context of the business. There are several techniques to learn from their presentation.

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Java applets had taken a beating in the past. Now it appears applets are making a resurgence lately with some quality applet based products. But the real question is how much Java support in browsers it can count on today.

Refreshingly Java is still supported on 97.92 % of the browsers based on our web site analytics.

Flash is supported on 95.38 % of the browsers.

The data excludes robot requests and counts unique visitors only.