Simple Thoughts Blog - Java and Web Technologies

The Branding Blog

The Meaning & Value of Branding

August 23rd, 2007 by Angsuman Chakraborty

Jonathan Schwartz, CEO of Sun Microsystems, has written a heart-felt piece on the value of branding for a company and its customers. I very much agree with him. A brand is not just a promise, it is an expectation, it is a theme to rally behind.
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