UnrulyMedia is a new UK based entrant in price-per-view (viewing the video not page) video advertising on the web sites and blogs.

UnrulyMedia is different from traditional campaigns in that it pays only when a view is registered in the targeted area. For example, if a video ad is targeted for US audience, only views from US will be counted towards payment. UnrulyMedia defines a view as when someone in the targeted area views the video.
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AdBlock Plus is a controversial Firefox plugin to prevent ads from displaying on web pages. There is a simple procedure to detect (and take appropriate action) AdBlock Plus.

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I am faced with the task to evaluate between several strongly competing product ideas in Web 2.0 space. It is not an easy task to evaluate strong competing ideas, each with a reasonable business model, in this space because of unpredictability of the market. So I asked this question to my highly experienced peers in my LinkedIn Network. I received excellent ideas and suggestions from the group. Here are the full details:

My question was:

I am looking at few strong competing product ideas for our next product. The factors I am already looking into are:
1. Expected short term and long term business potential
2. Competitor products, their market and platform valuations
3. Barrier to entry for new competition
4. Key applications where this platform can be applicable

The IP is probably not defendable but I will anyway check with my lawyers.

I am having a hard time evaluating proper business potential of an idea in Web 2.0 space.

How would you generally compare ad based revenue model with subscription based web service model?

Does that look familiar? Read on…
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Jonathan Schwartz, CEO of Sun Microsystems, has written a heart-felt piece on the value of branding for a company and its customers. I very much agree with him. A brand is not just a promise, it is an expectation, it is a theme to rally behind.
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All things being equal can blogging give you a distinct edge in employment? As an employer myself, I think the answer is a definitive yes. Let’s see the reasons why.

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Now you really buy a hands-free two way voice translator with capability to translate to and from 9 languages in real-time for 499$ at SkyMall. If the marketing is half as true as the real product I will be amazed. This is the first step in the direction of a truly universal translator which has been the foundation of almost all Sci-Fi movies involving aliens. Frankly I could use it to speak proper Spanish or Kannadiga. Here’s what you get for 499.94$:
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I came across a very interesting ad from Toto introducing Washlets to the US market. It employs nudity, specifically smiling asses to drive home its point - Washlet makes your ass happy. The ad was intriguing, the website cleanishappy uses Flash to create a very interactive presentation and drives home its point well. While it can be termed as a cheap trick, nevertheless one cannot deny the appropriateness of the advertising in the context of the business. There are several techniques to learn from their presentation.

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A spammer finally resorted to heavy quoting of scriptures from Bible just to get in his comments and a heavy one at that. But there’s more much more. First lets see what he had to say:
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Nielson / NetRatings, a leading online measurement service, will scrap rankings based on page views and begin tracking how long visitors spend at the sites.

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I have added a job board to this blog. You can browse for jobs or post a job. The jobs will be displayed on all the pages of this blog under the heading Recent Jobs in the sidebar. This is a good way to gain wide coverage for your job postings to tens of thousands of visitors everyday. Your postings may also feature in other blogs too.

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