Why is My Google AdSense eCPM Tanking?为什么我的Google AdSense的eCPM tanking ?
It appears Google is heavily compensating for my increased traffic with significantly lower eCPM these days.看来, Google是大量的补偿为我增加的交通量与显着降低的eCPM这些天。 It is about 60% of what it was a month or two back.这是约60 %的是什么,它是一两个月内回。 Why does Google penalize for increased traffic?为什么Google惩罚,为增加的交通量? Any thoughts?任何想法? Or does it expect us to give the traffic to someone else like YPN for example?或是否期待我们给予的交通给别人一样, ypn例如?
Any ideas?任何想法?
My wishlist for Google is that it should make its AdSense share explicit.我的心愿为Google是应该作出明确的AdSense分享。 It allays the fear that it isn’t unfairly depriving us.它allays的恐惧,这是不是不公平的剥夺了我们。
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July 11th, 2007 at 12:22 pm 2007年7月11日在下午12时22分
I’ve been curious about that as well.我一直好奇,由于良好。 I’ve had a significant uptick in traffic over the last couple of weeks in part thanks to your Translator plugin.我已经产生了重大的利好的交通在过去几个星期中的一部分,感谢你的翻译插件。 However, I’ve been seeing a drop in eCPM as well.不过,我已经看到一个下拉在的eCPM以及。 Today seems better so I’m not sure if its Google making an “adjustment” or just the types of ads my niche has had available to it.今天似乎更好,所以我不知道如果其Google做出了“调整”或只是类型的广告我的利基已提供给它。 I’ll be keeping an eye on it.我将密切关注它。 I just wish YPN was a stronger alternative.我只想ypn是一个强有力的选择。 I’ve tried it in the past and it was rather pathetic.我试过,它在过去是相当可悲的。
October 3rd, 2007 at 2:20 pm 2007年10月3日在下午2时20分
Well I don’t think it is just that.以及我不认为它只是这一点。 Up to last year my site was making around $110/month, not much but not bad.直至去年我的网站是决策元左右, 110/month ,不大,但不坏。 Since the end of last year I noticed a disturbing trend, the monthly payments dropped down to $50-60/month and now it is down to a pathetic $36 1!!!自去年年底我注意到一个令人不安的趋势,每月付款下降到元50-60/month ,现在是下降至一个可怜三六一美元! traffic is the same, site has more info, visitors stable.交通是相同的,网站有更多的信息,访问者稳定。
I am beginning to believe Google is not giving as much AdSense revenues as before but it escapes me WHY.我开始相信, Google是不给多的AdSense收入作为前逃跑,但我为什么。 I am seriously looking for alternatives.我很认真地寻找替代品。
May 29th, 2008 at 1:19 pm 2008年5月29日在下午1时19分
What matters is CTR.要紧的是点击率。 Higher CTR = higher eCPM.较高的点击率=更高的e 。 Traffic and visitors have NOTHING to do with eCPM unless the percentage of people clicking stays the same.交通及旅客没有这样做的eCPM ,除非与人的百分比点击保持不变。
May 29th, 2008 at 10:01 pm 2008年5月29日在下午10时01分
Higher CTR may not translate to higher eCPM.较高的点击率可能不会转化为较高的eCPM 。
eCPM = CTR X Average Payment per Click X 10的e =点击率X 平均支付每次点击 × 10
So eCPM is directly dependent upon average payment per click.所以的eCPM是直接取决于平均支付每次点击。 And even with constant or increasing CTR, your payment may go down because Google is paying you lower per click.甚至与不变或增加点击率,您的付款,可升可跌,因为Google是支付您降低每次点击。