Text-Link-Ads upped the ante in their fight against Google (in their effort to help people buy page rank) with the following "tips" for bloggers:

  • Our advertisers don’t like ad blocks that are titled “Sponsored Links” “Advertisements” “TLA” “Text Link Ads” etc. They prefer no heading but if you do use a heading please consider using an image not text and consider using something like “Recommended Sites”.
  • If you are using a “your link here” or “advertise here” “Text Link Ads” or “TLA Links”, link that links back to your listing at Text-Link-Ads.com remove it.

Google was catching on to their scheme and started penalizing sites using TLA most likely by associating paid links with sections starting with "Sponsored Links", "TLA Links", "Text Link Ads" etc. or at least that's what TLA thinks. Google may also be catching text-link-ads own referral scheme as a marker for TLA usage. In any case TLA decided to make it much harder for Google to catch TLA advertisers by asking them to remove headers from their link sections and / or replace them with "Recommended sites".

Previously they used to display TLA publishers with links on their web sites. They will now provide the publisher url only after purchasing, an obvious ploy to prevent search engines from finding the names of TLA sites. However any intern can still find the TLA sites by browsing through the search results. He may need to use the credit card to purchas and then cancel immediately afterwards.
It isn't rocket science. Want to know the names of 7 random TLA publishers? Here it goes:
The Real Estate Journal, Career Opportunities - The Wall Street Journal's Career Journal, CJB.NET, XOOPS, OverCampus, Cafelog, Mantis etc.

Text-Link-Ads is asking bloggers to compromise their integrity. TLA ads are definitely not recommended sites by any long shot of imagination. They are sponsored sites, plain and simple.
One of my friend decided to bail out after this email from TLA. He will no longer use text-link-ads on his site, a decision I had taken several months ago. I wonder how many bloggers will similarly bail out and how many will compromise their integrity and stay on.

BTW: TLA doesn't provide any way to cancel their account. What I did was take out all TLA code from my sites and stopped using it.